The Government’s Better Regulation Task Force has warned UK ministers that they may have been wrong to support moves to ban tobacco advertising, and has urged them to avoid outright bans in future and rely on self-regulation wherever possible.
The French government has launched a FFr 40m tobacco-control advertising campaign, which promotes ‘Tabac Info Service’, a telephone information line, which aims to persuade pregnant women to stop smoking.
Jeffrey Goldstein, psychology professor at the University of Utrecht, addressing a London conference on Marketing to Children, strongly opposed calls to protect children from advertising on the basis that they could not distinguish commercials from other programming and would not understand their intention was to promote products. “Kids choose from among the commercials those that… Continue reading UK: Kids not influenced by ads
Channel 4 has confirmed that it is in talks with other parties abut the possiblitlies of further pay-TV channels. The group launches Film Four – it’s first pay-TV venture – this Sunday across the cable networks and Sky Digital (see Newsline).Although Channel 4 could not confirm what groups it is in discussions with about potential… Continue reading Channel 4 Interested In Further Pay-TV Projects
In its most recent Television Advertising Complaints Report, the ITC received 69 complaints from viewers in regard to a Colman’s Mustard advert, created by agency J. Walter Thompson. The slot features a pig dancing to the Bee Gee’s track ‘Staying Alive’, singing about not wanting to get turned into sausages.Complainants, 11 of which were vegetarian,… Continue reading Watchdog Fails To Save The Pig’s Bacon
The latest NRS figures for national newspapers show that, similar to results for August of this year, The Mirror was the only title to see an increase in its readership, which rose 2% to 6,281,000.The Guardian suffered the biggest loss in terms of proportion of readership, with its figure falling a huge 20.8%, an actual… Continue reading National Newspaper NRS – September 1998
IPC Magazines has appointed Kenny Pryde editor of Mountain Bike Rider, its monthly specialist cycling title. The former editor of MBR, Brant Richards, is now a contributor at Cabal Communications (see Newsline). ABC//electronic has appointed Tim Rodda as its Sales and Marketing Manager. Rodda is joining at a time when there is an increasing demand… Continue reading Newsline Brief
The Independent Television Commission (ITC) has introduced a new rule permitting local TV channels to carry programme-length advertisements. There is no increase in the total amount of commercial airtime, but airtime currently allocated for teleshopping can now be used to broadcast longer local ads.
The latest ITC Report shows that death and sex portrayed in recent TV ads have resulted in many complaints from viewers. Several agencies have been forced to amend or withdraw their ads.
The EP´s Economic and Monetary Affairs Committee has called on the EC to develop a single legislative framework for the convergence of telecommunications, media and IT Sectors in the information society. Speaking on behalf of the Committee, Chairman Karl von Wogau (EPP, D) told Brussels journalists that the rapid technological development of Information Society services… Continue reading EU: Call for single framework
