VNU’s new computing title, Computeractive, is seeking to attract new readers with a £150,000 promotion for the 14 January edition. The fortnightly magazine will offer a free 104-page Classic Workshops book with its fourteenth issue which will be presented in a large folder. VNU says that the Workshops section of the title, a step by… Continue reading Computeractive Offers £150,000 Promo
The EP is this week expected to adopt a report on consumer guarantees. The report, by Annemarie Kuhn (D, PES), aims to ensure that wherever consumers shop in the EU they will enjoy the same minimum level of guarantees and will be able to seek redress in their home country. In particular, the report calls… Continue reading EU: Minimum Guarantees for Shoppers
Readership continues to drop across the national newspaper market, with only the Daily Mail and the Mirror bucking the trend. Readership figures released today by the NRS for the June-November 1998 period paint a fairly bleak picture when compared with the same time the year before.In terms of percentage loss, the Guardian fared worse during… Continue reading National Newspaper NRS – November 1998
Legislation to prohibit Canadian advertising in certain foreign-controlled magazines has been delayed, and will not be passed until February 1999 at the earliest, if at all. Under the legislation, designed to protect advertising revenues for Canadian magazines, the government would levy fines against publishers that sell advertising in separate editions of foreign publications aimed at… Continue reading CAN: Magazine advertising law delayed
Readership continues to drop across the national newspaper market, with only the Daily Mail and the Mirror bucking the trend. Readership figures released today by the NRS for the June-November 1998 period paint a fairly bleak picture when compared with the same time the year before.The Sunday tabloids seem to be quite heavily hit with… Continue reading National Newspaper NRS – November 1998
A report approved by the EC has warned that the EU is not capable of competing sufficiently with the US in information technology and the information society because of a shortage of skilled labour and an unwillingness to invest in start-up firms. The report, which urges governments, companies and labour unions to correct this imbalance,… Continue reading EU: EC warning over IT skills
The UK government has published a Tobacco White Paper setting out targets for reducing the number of smokers and persuading children not to start smoking. In addition, as well as a “clean air” charter, legislation is proposed to end tobacco advertising on billboards, minimal advertising to be allowed in shops, and a proof of age… Continue reading UK: White Paper published
Digital One, the national commercial digital radio group, has appointed The Change Agency to manage its launch marketing as the drive to increase the presence of digital radio begins (see RA Advertises Digital Radio Licence For Manchester). The Change Agency’s brief is to form a structure for the group’s marketing resources and shape the brand… Continue reading UK Digital Radio Operator Appoints Marketing Agency
The EC has decided to apply to the European Court of Justice (ECJ) against France for non-compliance with several provisions of the Television without Frontiers Directive. Infringement proceedings have been applied since 1992, but despite commitments made by the French government, none of the promised legislative measures have yet been adopted. The measures include cable… Continue reading EU: France taken to ECJ
The EU’s Culture / Audiovisual Council has approved a resolution on public service broadcasting, intended to complement the protocol on public service broadcasting annexed to the Amsterdam Treaty. The resolution, which differs substantially from previous drafts, has not added substantial further conditions to those of the protocol. Many observers feel that the Council has thus… Continue reading EU: Council disappoints private sector
