Reacting to growing concern over economic slowdown the Bank of England has cut interest rates again for the fourth time in as many months. The Monetary Policy Committee (MPC) decided to reduce the base rate by a quarter point from 6.25% to 6%.As with previous reductions, there is a feeling from industry that the cut… Continue reading Interest Rates Cut Again
New consumer mag publisher, Cabal Communications, has bought Maximum Mountain Bike from Zone, publishers of the official magazines for Chelsea and Manchester United. Zone has parted company with the five month old title (see Zone Launches Maximum Mountain Bike) to concentrate on branded football, media and entertainment titles.Zone’s managing director, James Freedman, says: “We are… Continue reading Cabal Communications Buys Maximum Mountain Bike
The Sunday Business has appointed Lansdown Conquest to handle its advertising account, both creative and strategic work. Lansdown pitched against BMP DDB and Leagas Delaney to win the account which was previously held by DMB&B. The new campaign will focus on broadcast media, particularly television. The Sunday Business‘ first ABC audit figure, for November, showed… Continue reading Newsline Brief
BSkyB has today announced the appointment of branding consultancy Wolff Olins. The group will work with BSkyB in an effort to redesign the broadcaster’s brand identity.Chief executive of Sky, Mark Booth, was enthusiastic about the development: “Wolff Olins are recognised as the leading branding agency and it is therefore a major coup for us to… Continue reading Sky Hires Agency To Redefine Brand
ITV has announced the renewal of three major sponsorship deals for this year. Car manufacturer, Seat, will continue to endorse holiday programme Wish You Were Here. The Network’s sponsorship department claims that awareness of the Seat sponsorship has more than doubled between 1996 and 1998, up from 15% to 32%.ITV Movie Premieres will continue to… Continue reading ITV Renews Three Major Sponsorships For 1999
According to unofficial overnight figures, the 3rd round of the FA Cup has proved popular with viewers. ITV’s Port Vale v Liverpool match was the most watched over the weekend, with nearly three times the audience of Sky’s match between Manchester United and Middlesbrough.ITV achieved a television rating of 9, which is an audience of… Continue reading FA Cup Football Overnights
Associated Newspapers is planning to promote the websites created by its new media division, Associated New Media (ANM), by placing ads in its three flagship newspapers, the Daily Mail, Mail On Sunday and Evening Standard. In what ANM thinks will be possibly the largest spend on promoting websites in the national press, ‘a seven figure… Continue reading Associated To Create ‘Big’ Brand Websites In Press Campaign
The Institute of Practitioners in Advertising (IPA) has called for a single economic regulator for television, responsible for both commercial services and the BBC. In response to the UK government’s Green Paper on regulating communications, the IPA also called for the establishment of a legally-binding remit for the BBC to guarantee a wide range and… Continue reading UK: Call for single regulatory body
British broadcasters have spoken out against EC plans on copyright during a seminar hosted by the BBC in Brussels last week. The seminar, which brought together broadcasters and media from across the EU, raised concerns over current EU plans. In particular, experts called for a list of discretionary exceptions to copyright to be deleted from… Continue reading EU: Concerns raised over copyright
The Mirror Group has appointed Linda Grant as its advertisement manager, national sales, for its Scottish newspapers, the Daily Record and the Sunday Mail. Grant has moved from the post of business development manager at Newsquest.Her primary responsibility is to develop revenues into these papers from national advertisers that are focusing on Scotland as a… Continue reading Mirror Group Appoints Scotland Ad Manager
