BSkyB has appointed its first media controller in the form of Anna Gustavson. The move comes as the broadcaster’s advertising activities accelerate in the run-up to Christmas.Formerly a senior media planner at BMP Optimum, Gustavson will now be responsible for the strategic media planning for Sky’s recently launched digital service.BSkyB: 0171 705 3200
The Independent has decided to reduce its cover price in the North and Midlands from 45p to 30p. The title launched a new branding campaign at the beginning of the week, aimed at cinema goers (see Newsline).The Independent: 0171 345 2000
Emap Active has announced that it is to axe 3 titles from its portfolio, and channel more funds into 6 key titles. The titles to be closed are Sported, Photo Answers and Boat Angler.The group hopes to develop the following six key titles as ‘power brands’: Yours, Motorcycle News, Max Power, Golf World, Computer &… Continue reading Emap Active Bins 3 Titles
Question: When is a consolidated viewing figure lower than an overnight viewing? Answer: When there is a difference of opinion about the length of the programme. This is what happened with Channel 5’s coverage of the Euro 2000 qualifier match between Luxembourg and England. For the duration of the match (7.30 – 9.15pm) the overnight… Continue reading TV Viewing Summary W/E 18/10/98
BSkyB’s takeover bid for Manchester United Football Club (see Newsline) has been referred to the Monopolies and Mergers Commission (MMC) by Peter Mandelson, trade and industry secretary. Although Mandelson voiced approval for the bid late last week (see Newsline), his recommendation was acting on the advice of the director general of fair trading, who was… Continue reading BSkyB Bid Goes To MMC
Magazine and newspaper readership data will be released by NRS tomorrow, rather than today as was scheduled. A summary of the figures for national newspapers will be available on Newsline shortly afterwards.
Beck’s Bier has secured a £2 million sponsorship deal that will run for forty-two weeks across Channel 4’s original drama programmes. It is the first time that Channel 4 drama has been sponsored on a continuous basis.The association kicks off next month with the beginning of C4’s The Young Person’s Guide To Becoming A Rock… Continue reading Channel 4 And Beck’s Sign £2m Drama Sponsorship Deal
Flextech announced this week that Adam Singer has been appointed chairman and chief executive of the group following the death of the company’s chief executive, Roger Luard, earlier this year (see Newsline).Other developments include the appointment of Stephen Cook to general counsel and executive director and the extension of Brent Harman’s contract as managing director… Continue reading Appointments At Flextech
TalkCo, the group set up by Kelvin MacKenzie to buy Talk Radio, has finally settled a price with the station’s owners CLT-UFA, it has just emerged. The protracted discussions between the two groups (see Speculation Surrounds Future Of Talk Radio) have been over the final value of the station which today has been settled as… Continue reading TalkCo Settles With CLT On Price For Talk Radio
TalkCo, the consortium led by Kelvin MacKenzie which is poised to buy Talk Radio, is understood to have agreed a price with Talk’s owners CLT-ufa. It believed the station has been valued at around £25 million. Bob Guccione Jnr, publisher of US men’s magazine Gear, has said that there are plans to launch a UK… Continue reading Newsline Brief
