Although the internet is possibly the most hyped and fastest growing media of the moment, it still has to turn to the media of old to make itself known. Figures released by CIAMedialab last week reveal that the national dailies are the most popular advertising medium for Internet Service Providers (ISPs).Business magazines accounted for 26%… Continue reading Old Media Promotes New Media
ITV is to launch its new digital television channel ITV2 this evening at 7pm from its London Studios on the bank of the River Thames (see Newsline).Pop star Billie and footballer-turned-film star Vinnie Jones will be pushing the plunger to mark the beginning of the channel’s transmission which will broadcast free-to-air throughout England and Wales.Special… Continue reading ITV2 Ready For Take-Off
The online music site www.dotmusic.co.uk is to relaunch on 10 December with a series of new editorial channels and interactive features to focus on the consumer market.New items will include a daily news service and a singles chart countdown every Sunday.“The progress of dotmusic has been incredible,” says dotmusic commercial manager Chris Sice. “We launched… Continue reading Dotmusic Website To Relaunch
Leo Burnett is investing in interactive consultancy company Hard Reality. The investment will help Hard Reality to continue the development of its virtual business structure called the Reality Network MUTV has announced that it is to appoint Peter Brookes to the position of Managing Director. Mr Brookes, who joins the company from Birmingham Live, has… Continue reading Newsline Brief
A Carlton television documentary, The Connection, broadcast in October 1996, has been found to be fake after an inquiry into the programme. The Guardian was the first body to make allegations of forgery concerning the documentary, and these were proved right by the enquiry carried out by Carlton executives. The Panel ruled that “the programme… Continue reading Carlton Documentary Found To Be Fake
Border TV has released its interim results, showing a growth in its TV sales and radio. The group made a total turnover of £9.46 million, a rise of 22% from last year.Earnings per share adjusted for operational set up costs are at 8.8p for 1998 and regional advertising sales grew by 18% but the group… Continue reading Border TV Reports Turnover Of £9.46 Million
The Billett Consultancy, has released its 1999 forecasts for TV trading in its report ‘An Advertiser’s Guide To The Broadcast Negotiation Battlefield’, using its Time Tracker monitor. It predicts the following: That the growth rate of TV ad revenue will slow to 5%; That the BBC’s 40% audience share is destined to be breached after… Continue reading Billett Consultancy Releases TV Trading Forecasts For 1999
Last night saw the annual charity auction ran by Mediapolis at WCRS, Golden Square, London. This year’s charity, for the second year running, was the Pepper Foundation, which provides hospice care for children in their homes.This year the evening raised an impressive £46,600. The event auctions off various items donated by clients and friends of… Continue reading Mediapolis Raises £46,600 for Charity
The Commercial Radio Companies Association (CRCA) is expected to complain to the culture secretary, Chris Smith, over the way in which the Radio Authority (RA) awards its licences.This follows an edition of BBC’s Newsnight earlier in the week, in which allegations were made about misconduct in the awarding of licences by the RA. Newsnight said… Continue reading Radio Authority Comes Under Attack
Reed Elsevier, the publishing group, released an update on its recent trading yesterday, and a profits warning.Reed described trading conditions as having become ‘more difficult’ since the group’s interim results were released in August. The group is predicting lower trading results.Pre-tax profits for the year were expected to be £770 million, some 6% below last… Continue reading Reed Predicts Downturn In Profits
