The latest NRS figures for national newspapers show that, similar to results for August of this year, The Mirror was the only title to see an increase in its readership, which rose 2%.The Guardian suffered the biggest loss in terms of proportion of readership, with its figure falling a huge 20.8%, an actual loss of… Continue reading National Newspaper NRS – September 1998
Express Newspapers has had to pay libel damages to the actors Tom Cruise and Nicole Kidman, after printing an article in The Express On Sunday in October 1997 which the High Court in London yesterday ruled was ‘highly offensive’.In the article in question, the paper made the following allegations: that the marriage of Cruise and… Continue reading Express Newspapers Pay Damages To Cruise And Kidman
The WHO European Region’s draft second European Alcohol Action Plan, containing recommendations for media bans on alcohol advertising, is due to be discussed by WHO member state representatives (Health Ministers) at the WHO Conference in Madrid on 15-17 October 1998. The draft Action Plan states that “restrictions on advertisements lead to reduced alcohol consumption and… Continue reading EU: WHO Action Plan
Following the appeal by four tobacco companies against the phased banning of all advertising of tobacco and tobacco products within the EU between 2001 and 2006, the EC has complained about the motivations of those against the tobacco ban. In a statement to the press, a spokesman for the Commissioner responsible for public health, Padraig… Continue reading EU: EC complains about industry appeal
During an Internal Market Council meeting at the end of September, MS have expressed concerns over a recent ECJ ruling on parallel imports and trade mark laws. Following calls from Sweden, EC Ministers may consider the need to amend EU trademark legislation to make it easier for consumers to understand. Concerns were initially raised following… Continue reading EU: Council concerned about ECJ Ruling
The Independent Television Commission yesterday brought its consultation period over the issue on whether to allow ITV to axe its News At Ten bulletin to a close (see Newsline).The ITC received approximately 1700 submissions from the public and industry bodies, and will announce its decision soon after 19 November. It also commissioned an opinion poll,… Continue reading ITC Closes Consultation Period On News At Ten
The Brussels-based Alliance for a Digital Future, a coalition of European software, technology, network and telecoms companies, has accused media conglomerates of wanting to take control of the Internet through new EU rules on copyright. The Alliance has called for incidental copies of protected works not to be covered by the proposed Copyright directive. Meanwhile,… Continue reading EU: Lobbying over copyright control
Consumer brands are catching up with computing and financial services in the amount of online advertising they use, and more advertisers are online now than ever before. These are the findings of a recent survey carried out by Fletcher Research called The UK Banners Survey.Computing companies were considered the traditional group which used online services… Continue reading Fletcher Shows Increase In Online Advertising
BSkyB has appointed its first media controller in the form of Anna Gustavson. The move comes as the broadcaster’s advertising activities accelerate in the run-up to Christmas.Formerly a senior media planner at BMP Optimum, Gustavson will now be responsible for the strategic media planning for Sky’s recently launched digital service.BSkyB: 0171 705 3200
The Independent has decided to reduce its cover price in the North and Midlands from 45p to 30p. The title launched a new branding campaign at the beginning of the week, aimed at cinema goers (see Newsline).The Independent: 0171 345 2000
