In brief: Integral Ad Science has partnered with Anzu to enable global brands and agencies to monitor the quality of in-game media investments in mobile gaming environments.
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In brief: Sky Sports has launched a fully integrated campaign with tailored spots across TV, OOH, radio, social, direct mail and in-store activations ahead of the kick-off of the Premier League season.
In brief: Nando’s has awarded all digital and offline media planning and buying to Publicis agency Zenith following a competitive pitch.
In brief: Following its largest global media review in a decade, Nike has appointed IPG Mediabrands’ agency Initiative and independent agency PMG to share its reported $1bn media account.
Revenue for Sky decreased 13.8% to $4.5bn in Q2, parent company Comcast reported in its earnings.
Tesco and Dunnhumby have announced online and offline media updates to the Tesco Media Insights Platform.
They include providing more data to independent researchers and the company’s oversight board.
The company now intends to begin phasing out third-party cookies in Chrome in the second half of 2024.
Meta reported a first ever 1% year-over-year decline in quarterly revenue, as Sheryl Sandberg spoke in her last earnings call at the company.
CEO Carolyn McCall confirms that streaming service ITVX will launch in November.