Partner content: The report uncovers latest trends in the dynamic advertising TV space and highlights the intricate nature of emotional responses to ads.
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Gamers are also 34% more likely to view an in-game advertisement than those placed on other digital channels like social media and websites
In brief: PubMatic has appointed Tim Willcox in the newly-created role.
In brief: Reddit has made several updates to its Ads Manager with the goal of improving how advertisers get started with, manage, and get the most of out their campaigns.
In brief: Publica, a connected TV (CTV) ad server owned by Integral Ad Science, has appointed Steph Miller as commercial director, EMEA.
EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.
In brief: businesses can now place ads in Explore home, the grid that people see when they first arrive on the Explore tab.
In brief: Spotify has acquired online safety company Kinzen with the goal of “ramping up” its efforts to protect users from harmful content.
In brief: MediaCom UK has expanded its employee wellness programme to include support for menopause.
Contextual data company 7th Minute has pledged to deliver “TV mentions” in audience reporting by analysing every word spoken on TV, including ads and programmes.