In brief: Channel 4’s commercial division, 4Sales, has announced a partnership with Sainsbury’s loyalty programme Nectar 360 to enhance its ad targeting capabilities.
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Broadcaster Stephen Dixon asks: what’s a man like me doing at GB News, and why does it matter for the advertising industry?’Reconsider GB News? I did, and here’s what happened.’
Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science’s strategy chief.
Visits to NABS’ redundancy guide have almost doubled in the last year, indicating increasing concerns by media and advertising professionals about layoffs.
If journalists don’t feel well protected, brands risk them taking their work (and their audience) elsewhere.
As part of The Media Leader’s commitment to championing sustainability in our industry throughout 2023, we are delighted to partner with The Guardian Advertising to present this one-hour special.
Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.
Ofcom is weighing a wide swath of additional regulatory measures for online media.
In brief: the move is an expansion of Netflix’s desire to crack down on password sharing.
In brief: Global investment firm Carlyle has acquired a majority stake in international marketing agency Incubeta, subject to regulatory approvals.