More Uk articles

Media by Mother has become the first US agency to partner with the European programmatic analytics and optimization company.

In brief: MSQ, the UK agency group that includes media agency Walk-In Media and integrated shop The Gate, has reported record growth for its latest annual financials results.

In brief: Bountiful Cow has promoted head of AV Ian Daly to head of activation and tasked him with continuing the agency’s growth ambitions. 

As the Future of Gaming approaches, The Media Leader and Future brought together seven experts to discuss what’s next in gaming advertising and how advertisers can get involved.

In the light of the Queen’s passing, Channel 4 may well have to rethink its 40th anniversary ‘Truth or Dare’ season, argues Stephen Arnell.

Personality-led content is more popular than ever. Football players are ready to capitalise on it.

In brief: Facebook users are using carrot emojis to share unverified claims about Covid-19 vaccinations, the BBC has reported.

The Times’ deputy editor Tony Gallagher is reportedly set to be announced as the newsbrand’s editor, replacing John Witherow.

Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.

The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.