England footballing legend Jill Scott talks about what has changed with relationships with media and brands since the Euros win over the summer.
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Amazon, Acast, YouTube, and Global were among the companies featured at the event with key information for advertisers and media-buyers.
In brief: Warner Bros. is set to become the first major studio to sell a film as an NFT.
The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.
TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.
COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.
Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.
Main media marketing budgets fell for the first time since the beginning of 2021, according to the latest Bellwether survey.
The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.