A proposal to establish a clear regulatory framework for the marketing of financial services at a distance within the Single Market have been agreed by the EC. The aim is to ensure a high level of protection for consumers of retail financial services and to provide financial service suppliers with a clearly defined legal framework… Continue reading EU: Distance Selling for Financial Services
Jeffrey Goldstein, psychology professor at the University of Utrecht, addressing a London conference on Marketing to Children, strongly opposed calls to protect children from advertising on the basis that they could not distinguish commercials from other programming and would not understand their intention was to promote products. “Kids choose from among the commercials those that… Continue reading UK: Kids not influenced by ads
The latest NRS figures for national newspapers show that, similar to results for August of this year, The Mirror was the only title to see an increase in its readership, which rose 2% to 6,281,000.The Guardian suffered the biggest loss in terms of proportion of readership, with its figure falling a huge 20.8%, an actual… Continue reading National Newspaper NRS – September 1998
The Independent Television Commission (ITC) has introduced a new rule permitting local TV channels to carry programme-length advertisements. There is no increase in the total amount of commercial airtime, but airtime currently allocated for teleshopping can now be used to broadcast longer local ads.
The EP´s Economic and Monetary Affairs Committee has called on the EC to develop a single legislative framework for the convergence of telecommunications, media and IT Sectors in the information society. Speaking on behalf of the Committee, Chairman Karl von Wogau (EPP, D) told Brussels journalists that the rapid technological development of Information Society services… Continue reading EU: Call for single framework
BSkyB today announced financial results for the year ending 30 June 1998 at a packed Queen Elizabeth Centre, London. It revealed that there was a turnover of £1.434 billion and an operating profit of £340.6 million. Pre-tax profits for the quarter fell to £52 million, while earnings per share dropped 14% to 14.5p.The media giant… Continue reading Fall In Profits For BSkyB
Amid growing concerns over software piracy on the Internet, the EC has put forward proposals for new EU laws to protect copyright regulations. This follows the discovery that there are over 50,000 Internet and World Wide Web sites where pirate software can be downloaded very cheaply and sometimes for free. The EC is now conducting… Continue reading EU: EC to study US anti-piracy framework
The latest NRS figures for national newspapers show that, similar to results for August of this year, The Mirror was the only title to see an increase in its readership, which rose 2%.The Guardian suffered the biggest loss in terms of proportion of readership, with its figure falling a huge 20.8%, an actual loss of… Continue reading National Newspaper NRS – September 1998
Following the appeal by four tobacco companies against the phased banning of all advertising of tobacco and tobacco products within the EU between 2001 and 2006, the EC has complained about the motivations of those against the tobacco ban. In a statement to the press, a spokesman for the Commissioner responsible for public health, Padraig… Continue reading EU: EC complains about industry appeal
The Brussels-based Alliance for a Digital Future, a coalition of European software, technology, network and telecoms companies, has accused media conglomerates of wanting to take control of the Internet through new EU rules on copyright. The Alliance has called for incidental copies of protected works not to be covered by the proposed Copyright directive. Meanwhile,… Continue reading EU: Lobbying over copyright control
