Advertising network, the Lowe Group, has taken a majority stake in a start-up digital management consultancy called Decipher.Decipher will offer advice to client companies on how digital technologies can add value or even change their business; the company is to have a commercial rather than marketing emphasis.The consultancy will operate as a standalone company within… Continue reading Lowe Group Launches Digital Management Consultancy
EMAP On Air has a new sponsorship department in the pipeline dedicated to developing long-term major sponsorship opportunities for clients across Emap’s radio and TV interests.Charlie Norton has been appointed as head of sponsorship, and will head up a team covering Kiss, Magic and Metro brands, and The Box. As well as handling TV and… Continue reading EMAP Creates A New Sponsorship Department
Mike Matthew’s IPC Magazines is planning a grand promotional push this Autumn, featuring revamps, freebies and extensive advertising all to the tune of £7.5 million (see Newsline). In view of the latest ABC figures on many IPC titles, the group is going to need all the pushing it can get, as the January-June 1998 data… Continue reading IPC Titles Struggle In First ABC Audit Under New Management
The computer sector has proven once again to be a growth marketplace with many titles seeing excellent year on year increases in sales.Notable is the exceptional growth within the Playstation sector. The recent outdoor advertising campaign and revamp of the Future’s Playstation Power title appears to have paid off with a substantial 115.60% year on… Continue reading Playstation Mags Storm The Computer Market
Latest national newspaper figures, released by ABC, show that the overall market has declined by over 900,000 copies year on year.July was the first month to operate under the ABC’s new audit procedures which have been drawn up to end disputes over bulk sales copies (see ABC Attempts To Put An End To Bulk Sales… Continue reading Mirror Retains Daily No. 2 Spot Despite Loss Of Bulk Sales
Newsquest, England’s largest publisher of local and regional newspapers, says its business had grown strongly after its flotation last October.The company made a pre-tax profit of £35.3 million in the 27 weeks to July 5 – almost double the figure of £18.3 million for the first half of last year. Turnover improved from £143.6 million… Continue reading Newsquest Sees Profits Grow
The July Retail Prices Index was announced this morning as 163.0, a decrease of 0.2% on the previous month and a rise of 3.5% on July 1997. The headline rate of inflation last month stood at 3.7%.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
The highly competitive food magazine sector has had a difficult time according to the most recent ABC figures, with the majority of titles displaying dramatic falls in their circulation.The titles considered here are food magazines and those magazines that have a large amount of food-related editorial, and therefore compete for readers in the food sector.… Continue reading Food Magazines In Circulation Decline
Television viewing survey organisation, BARB (Broadcasters’ Audience Research Board), has fully launched its own website this morning.The site, which can be found at http://www.barb.co.uk/, has been designed and is hosted by MediaTel. The open-access site will hold BARB weekly viewing reports, which will be available every Tuesday from today. Annual viewing figures and BARB bulletins… Continue reading BARB Launches MediaTel-Designed Website
Northcliffe Newspapers Group Ltd has completed the acquisition of Alderton Ltd, the Nottingham based publisher of Ad-Mag. The Ad-Mag titles are paid-for advertisement papers, which are free to advertise in.Northciffe Newspapers: 0171 400 1108
