The EC remains “positive and optimistic” on a data protection agreement with the US, following an informal meeting between the EU’s financial services director-general John Mogg and David Aaron, US under-secretary of commerce. “The atmosphere of the meeting was once again very positive and both sides remain optimistic that the objectives of the dialogue can… Continue reading EU: EC “positive” about accord
The French government has launched a FFr 40m tobacco-control advertising campaign, which promotes ‘Tabac Info Service’, a telephone information line, which aims to persuade pregnant women to stop smoking.
In its most recent Television Advertising Complaints Report, the ITC received 69 complaints from viewers in regard to a Colman’s Mustard advert, created by agency J. Walter Thompson. The slot features a pig dancing to the Bee Gee’s track ‘Staying Alive’, singing about not wanting to get turned into sausages.Complainants, 11 of which were vegetarian,… Continue reading Watchdog Fails To Save The Pig’s Bacon
Emap Metro has confirmed that its top secret Project J is to be a weekly entertainment title aimed at 18-30 year olds.Earlier in the year, the title’s editor-to-be told Newsline that the project would be “a high frequency entertainment magazine” (see Newsline). Project J is set for launch in the first quarter of next year,… Continue reading A Taste Of Emap’s Project J
Last night the Grovesnor Hotel, Park Lane, was the venue of this year’s Media Week awards. The winners of the various categroies were as follows: Grand Prix Winner: Optimum View, Boots the Chemist Long-Term Brand Building Campaign: The Media Business Group, Tag Heur Strategic Sales Pitch: Guardian Media Group, Scottish Courage Launch Strategy: BJK&E Media,… Continue reading 1998 Media Week Awards
Consumer brands are catching up with computing and financial services in the amount of online advertising they use, and more advertisers are online now than ever before. These are the findings of a recent survey carried out by Fletcher Research called The UK Banners Survey.Computing companies were considered the traditional group which used online services… Continue reading Fletcher Shows Increase In Online Advertising
BSkyB has appointed its first media controller in the form of Anna Gustavson. The move comes as the broadcaster’s advertising activities accelerate in the run-up to Christmas.Formerly a senior media planner at BMP Optimum, Gustavson will now be responsible for the strategic media planning for Sky’s recently launched digital service.BSkyB: 0171 705 3200
The Independent has decided to reduce its cover price in the North and Midlands from 45p to 30p. The title launched a new branding campaign at the beginning of the week, aimed at cinema goers (see Newsline).The Independent: 0171 345 2000
Emap Active has announced that it is to axe 3 titles from its portfolio, and channel more funds into 6 key titles. The titles to be closed are Sported, Photo Answers and Boat Angler.The group hopes to develop the following six key titles as ‘power brands’: Yours, Motorcycle News, Max Power, Golf World, Computer &… Continue reading Emap Active Bins 3 Titles
Question: When is a consolidated viewing figure lower than an overnight viewing? Answer: When there is a difference of opinion about the length of the programme. This is what happened with Channel 5’s coverage of the Euro 2000 qualifier match between Luxembourg and England. For the duration of the match (7.30 – 9.15pm) the overnight… Continue reading TV Viewing Summary W/E 18/10/98
