Women in Direct Marketing (WDM), an organisation which ‘aims to help women at every level in direct marketing to develop their full potential and to achieve their personal and professional ambitions’, has launched a website, located at www.wdm-uk.org.The site provides information about the organisation, as well as listing social events, training, networking and citing female-related… Continue reading Direct Marketing Website For Women
After the departure of its editor in August (see Newsline), the IPC title Muzik has found a replacement for the position in the form of Ben Turner.Ben Turner is the youngest-ever editor at IPC, at the tender age of 24. He has been with IPC since 1989, when he was taken on for work experience,… Continue reading Changes At IPC
ITV sales house, Laser, has unveiled its new identity as Granada Mediasales. The change of name and logo is designed to associate the sales operation with the ‘strength of the Granada name’, according to Mick Desmond, chief executive.The new branding was developed by Manchester-based creative agency, Tucker Clarke Williams. An advertising campaign will officially launch… Continue reading Laser Becomes Granada Mediasales
The Austrian Presidency and the Commission have tried to come up with a more precise definition of public service broadcasting in the EU. However, Germany has called for greater account to be taken of subsidiarity, believing that public sector broadcasting comes under the national competence of the MS. A spokesman for the Presidency said that… Continue reading EU: Public Service Broadcasting
The European Consumer Electronics Manufacturers Association has warned against the risk of the creation of a copyright monopoly, which it says would only benefit copyright holders. It is concerned that the draft EU Copyright Directive would restrict the use of electronic media by students and teachers. It has called on the EP and the Council… Continue reading EU: Warning against copyright monopoly
The WPP group and its member companies today launched BRANDZ, a research tool that helps clients to evaluate and develop their brands worldwide. The method analyses consumer loyalty and is capable of predicting likely changes in market share.WPP invested $6 million on the initial stages of this consumer market research study which quantifies the strength… Continue reading WPP Launches New Research
IPC Magazines is to launch its £1 million promotional campaign for TV Times on 12 October. The publisher announced a strong Autumn push for its titles earlier in the year (see IPC Plans Autumn Promotions Push).The TV ads for TV Times were created by Delaney Fletcher Bozell and feature Samantha Janus and Ally McCoist alongside… Continue reading IPC Launches TV Times Push
The Advertising Association has updated its position on commercial communication, to be considered in the context of the EP’s consideration of the Follow-Up Communication on Commercial Communications. The Advertising Association’s letter to Jessica Larive MEP, the EP Rapporteur, stresses the urgent need for the Commission to back its words with actions, especially when considering the… Continue reading UK: AA agrees new position for EP
The 4th Aerials Awards are taking place on 22 October this year, at BAFTA. The Radio Advertising Bureau (RAB) has revealed its shortlist for the awards, which are the UK commercial radio industry’s credit for outstanding radio creativity. The panel of judges will be as follows: Chris O’Shea – Banks Hoggins O’Shea (Chairman) Will Awdry… Continue reading RAB Reveals Shortlist For 1998 Aerial Awards
The EC has published a list of the national contact points and names for commercial communication issues. This is the list of government officials attending the Expert Group on Commercial Communications, the next meeting of which has been fixed for 22 October 1998.
