Agency reaction has been fairly positive to the ITV ’99 schedule that was unveiled yesterday (see ITV – Coming From The Heart).Shaun Jordan, associate director at BBJ, was pleased with the sports coverage ITV had on offer, including the Champions’ League “which, providing Man Utd and Arsenal do well in the competition, should pull in… Continue reading ITV ’99: Not Quite 00Heaven But May Have A Licence To Thrill
The ITC issued guidance to broadcasters and advertisers today to ensure that viewers are not misled by price comparisons in television ads featuring sale or discount offers. The Commission believes that some of the price comparisons made are potentially misleading.The ITC’s requirements are in line with the DTI’s Code Of Practice For Traders on Price… Continue reading ITC Tightens Policy On Price Comparisons In TV Advertisements
MediaTel has appointed Jeannette Thomas to its board of directors. Jeannette has been with MediaTel since 1996, when she joined as the company’s first client services manager. She is currently responsible for MediaTel’s 120 subscribers, and is also involved with the JICRIT contract which the company was awarded in May.MediaTel’s managing director, Derek Jones, commented:… Continue reading New Director For MediaTel
The much-heralded and long-awaited television revolution begins tomorrow with the launch of Sky Digital’s 80-channel satellite TV service. Following hot on the heels of Sky’s digital satellite service comes digital terrestrial TV (DTT) in the form of ONdigital – a company owned by ITV franchise holders, Carlton and Granada. Cable & Wireless Communications joins the… Continue reading Television’s Digital Future
The latest NRS figures for national newspapers show that only one paper, The Mirror, managed to make any kind of gain in readership year on year for the six months March-August 1998. The Mirror now has around 6.4 million readers.It is understood, however, that the Mirror Group has admitted that circulation/sales of the paper for… Continue reading National Newspaper NRS – August 1998
The website www.dotmusic.com has been awarded its second audit certificate from ABC// electronic for the audit period 1 June – 1 July 1998, which showed a 218% increase in traffic.Chris Sice, commercial manager, dotmusic, commented: “The audit validates the increasing levels of traffic that dotmusic is attracting. It also gives added confidence to the high… Continue reading Dotmusic Website Second Audit
ITV announced details of its new branding strategy today (see Newsline) which involves a new logo as well as a new theme: TV From The Heart.The new image is a blue and yellow logo using lower case lettering, complemented by an animated channel symbol – a heart. “From now on the heart will become the… Continue reading ITV – Coming From The Heart
Revenue Agency estimates for August 1998 put total terrestrial TV (including GMTV) ad revenue at £166.98 million. Year on year, ITV, Channel 4 and Channel 5 show increases in revenue and GMTV continues to lose advertising income.ITV’s total revenue was up by 12.9% to £118.3 million, C4’s rose by 11.2% to £35.0 million and C5’s… Continue reading TV Round-Up – August 1998
Granada Television, the company which part owns ONdigital with Carlton, is in the headlines today after having reportedly paid out £2 million in a libel settlement.Granada’s World In Action programme wrongly accused three police officers of perjury and fabricating evidence in the case involving the death of Patrick Quinn, who was killed in police custody… Continue reading Granada Pays Out £2 Million For Libel
Travis Baxter, managing director of Atlantic 252 has announced a number of promotions in the station’s sales department creating three new directors. Dave Atkey becomes operations director, Alison Victory becomes marketing director and Steve Johnson moves from sales controller to sales director. At the same time, Johnson has promoted Alison Deas to sales controller.Johnson said:… Continue reading Sales Promotions At Atlantic 252
