WPP has formed a new company called the Intuition Group, to focus on advertising and marketing to women.Intuition’s headquarters will be in New York though there will be offices opening in Europe, Asia Pacific and Latin America. The outfit’s first client will be Clairol’s brands such as Nice ‘n’ Easy, Loving Care, Lating Color and… Continue reading WPP Launches New Company
Chinese authorities have announced that from 1998 CCTV, the country’s only national TV station, will not be permitted to broadcast spirits advertising on prime time TV. The ban will also apply to corporate image campaigns for distilled beverage producers between the hours of 7pm and 8pm.
Brown Bear Publishing has now launched its online “newsstand” site where Internet users can browse a variety of magazines and buy subscriptions to the titles.The site, which can be found at http://www.subscriptions.co.uk, features magazines from the sport and fitness, teenage, travel, music and fashion markets. Daniel Squirrel, chief executive of Brown Bear, told Newsline that… Continue reading Subscription Site Launches
Ashdown Publishing has launched a new magazine aimed at 7-13 year-old girls called Girl Power. The monthly title is priced £1.99.Ashdown Publishing: 01403 711 511
The Box, EMAP’s cable music TV channel, has announced today that it is to launch a new music channel on cable and satellite called Magic.Due to launch in Spring 1998, Magic will cater for the 25-44 age group – an older audience than the Box’s current audience of 12-35 year olds. It will focus on… Continue reading Box To Launch Sister Channel
After months of negotiations, agreement has finally been reached between the European Parliament and the Council in the Conciliation Committee on the telecoms directive (formerly known as the ISDN directive). The directive is designed to safeguard privacy and personal information in the context of an open market in telecommunications services. Manuel Medina Ortega (E, PES),… Continue reading EU: Telecoms Text Agreement
William Kennard, new chairman of the Federal Communications Commission, has continued the tough line of his predecessor, Reed Hundt, on the issue of alcohol advertising on television. Kennard has endorsed the idea of an inquiry in TV spirits advertising, promising to discuss the matter with his fellow Commissioners before the new Commission meets for the… Continue reading US: FCC Continues Tough Line
Information company Taylor Nelson AGB has just announced that it is to buy French rival Sofres for £119 million. The deal, which is expected to be completed in the next three weeks, will create the fourth largest marketing information company in the world.TNAGB said that the reasons for the alliance with Sofres were its common… Continue reading Taylor Nelson Buys French Rival
Mirror Group has won approval from Midland Independent Newspapers’ investors to take over the regional newspaper publisher.The deal was cleared by the Department for Trade and Industry last month (subscribers see MIN/Mirror Deal Gets Go Ahead) and approval from MIN’s shareholders was the last hurdle to be cleared in the takeover process.Mirror Group: 0171 293… Continue reading Mirror Group Takes Over MIN
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
