Sir Robin Biggam, the ITC Chairman, has said that the digital age would not lead to a decrease in quality and diversity by ITV companies.Speaking at a Voice of the Listener conference yesterday, Sir Robin stressed that ITV licensees remained committed to the concept and principles of public services and positive programming requirements: while there… Continue reading ITC Believes In Digital
The ITC has announced the appointment of the Archbishop of York, the Most Rev and Rt Hon Dr David Hope, to chair the Central Religious Advisory Committee which advises the BBC, the ITC and the Radio Authority on religion.Dr Hope has experience of broadcasting for both the BBC and independent television and “welcomes the opportunity… Continue reading Archbishop Appointed By ITC
The Internet recently faced what was perhaps its biggest test to date. The world logged on in anticipation of Judge Hiller Zobel’s announcement of the fate of Louise Woodward. His decision was to be posted first on the Internet and disseminated from there. In theory then, anyone in the world was allowed access to the… Continue reading Web Round-Up W/E 21/11/97
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
Flextech Plc. has announced the appointment of Maurice Saatchi as a non-executive director. The co-founder of Saatchi & Saatchi Advertising is described by Flextech’s chairman Adam Singer as possessing “knowledge of the media and particularly the advertising industry [which] will be extremely valuable to Flextech”.Flextech is the BBC’s commercial partner in the UKTV cable/satellite venture.…The… Continue reading Flextech Appoints Lord Saatchi
The IPA Media Policy Group has said that no ITV sales house should strike ITV-wide share deals with advertisers and agencies.The Group, headed by Ray Kelly, says that while it is acceptable to base deals on percent of total advertising or percent of total television, “it would be anti-competetive to stipulate an ITV share or… Continue reading IPA Urges Against ITV Network-Wide Share Deals
MTV Europe has announced details of its further regionalisation throughout mainland Europe and the UK. The second phase of its strategy will see programming, production and key support personnel transferring from the London headquarters to the increasingly self-sufficient regions. Ultimately, total responsibility will be given to the regions for marketing, advertising sales, human resources and… Continue reading MTV Continues To Regionalise
The weakest article in Adrenalin is the one which adorns the front cover whilst the rest are obscured by a competition flap (have a look). Why? Because this article is about Angelica, “Baywatch’s hottest new babe”. The tenuous link between adventure sports and Angelica is that she is very likely to make your heart beat… Continue reading First Issue Review – Adrenalin
