In the face of industry doubt over achieving the planned digital terrestrial TV (DTT) launch next spring, both BSkyB and BDB have announced developments in the manufacture of their receiver equipment.BSkyB has sealed a deal with the Franco-Italian electronics company SGS-Thomson which will see the latter produce silicon chips for use in the receiving digital… Continue reading Digital Receivers Are On Their Way
The name of Emap Elan’s “Project Miriam” was revealed as Red this week. The title, under publisher Anna O’Sullivan, will be aimed at women who have grown out of Elle but are not yet reading older-market magazines such as She.The magazine is due for launch in early 1998 with a core target audience of 30-39… Continue reading Emap Elan Sees Red
Heineken will be sponsoring ITV’s coverage of the 1998 rugby union Five Nations competition. The games however will not be shown live as BSkyB has exclusive live rights to all England home games and BBC1 will be screening live coverage of the other fixtures.Heineken has a long-standing relationship with top-class rugby union: it sponsored ITV’s… Continue reading Heineken To Continue ITV Rugby Sponsorship
ITV this afternoon announced that Will Carling will be the anchor-man for its forthcoming rugby union coverage of England’s home internationals. He joins regular commentators John Taylor and Steve Smith.ITV will be showing recorded coverage of England’s November and December games against Australia, South Africa and New Zealand as well as three of England’s Five… Continue reading Carling To Lead ITV Rugby Team
Despite the good increases in sales during September, readership fell year on year for all but four national newspapers during the same month.Only the two Telegraph titles along with the Daily Mail and Guardian showed increases. The Sunday Telegraph boosted its readership by 16.7% to 2.392 million with the help of its subscription scheme while… Continue reading National Newspaper NRS – September
The Advertising Agency Register is to rebrand itself as the AAR Group. It is believed that a corporate logo and brand statement are currently being discussed.AAR Group: 0171 437 3357
Ireland’s equivalent of the ITC, the Independent Radio and Television Commission (IRTC), has signed a television programme service contract with TV3, the new Irish national commercial TV channel.The signing was attended by the IRTC chief executive, Michael O’Keeffe, as well as TV3 chairman James Morris, and Gerry Noble, the director of CanWest which has a… Continue reading Ireland’s TV3 Gets Go Ahead
The minister for public health, Tessa Jowell, has requested that the EU considers exempting Formula 1 from its sports sponsorship ban policy.Whilst the government and EU are both seeking to eradicate tobacco sponsorship of sports events, Jowell has argued that if Formula 1 were included the sport would simply move to Eastern Europe and Asia… Continue reading Government Seeks To Exclude F1 In Tobacco Ad Ban
The German advertising industry anticipates that 1997 will be a record year for advertising expenditure, for the first time exceeding DM 56 billion, the equivalent of $32.2 billion. But the rate of expansion has slowed, compared to 1996. Advertising media posted net ad turnover of DM 38.5 billion, up 2.7 percent on the previous year,… Continue reading DE: Revenues Up
The possibility of a court-room fracas between Christine Walker and her former employer Zenith has been averted as the two parties have reached a mutual agreement. Walker’s contract with Zenith stipulated that she could not approach or contact any clients or employees of her former employer for two years following her leaving (subscribers see Walker/M… Continue reading Zenith And Christine Walker Reach Agreement
