ITV has today announced peaktime audience share targets for the next three years as part of its “New Approach” strategy. The approach, which is the result of the 100-day consultation period, also sets out the specific ways in which strands and day parts can be improved.Speaking at a presentation to agencies and advertisers, ITV’s chief… Continue reading ITV Publishes Audience Targets For Next Three Years
Direct mail expenditure in the UK has grown to £6.2 billion a year (in 1996), according to the latest survey by the Direct Marketing Association (DMA).
A recent BMRB Internet Monitor survey has shown that over a quarter of Internet users (26%) believe that they watch television less as a result of having Net access. This trend was found to be predominant in the C2DE group.The survey also found that newspapers and magazines were suffering from less attention; 15% of Net… Continue reading Internet Usage Begins To Impact Other Media
The Italian government has introduced legislation establishing a code of self-regulation for television broadcasting, under which the networks will try to protect minors by not running advertising for alcohol, contraceptives and sexually-oriented telephone lines between the hours of 16:00 and 19:00. Advertising which portrays children in violent and abusive situations will be discouraged.
The Department of Transport has been in discussions with the EC Transport Directorate-General with the aim of producing draft EC proposals on road safety and car advertising. It is understood that these proposals will include a suggested code of practice for car advertising which may exclude speed and acceleration claims. The proposals are largely based… Continue reading UK: Road Safety Plans
The average editorial page is read by 70% of readers, with only a 1% variance between left and right, according to a new report from media research company MAGtrack. The findings are published in the first of MAGtrack’s Benchmark Reports, which it plans to produce every six months.The Reports analyse the data from over a… Continue reading MAGtrack Announces Benchmark Reports
Sporting Life PA has been issued with its first ABC //electronic certificate. The sporting-life.com website recorded just over 3 million page impressions during the month of August. The sports and betting site, a joint venture between the Press Association and the Mirror Group, was launched in December 1996.ABC //electronic: 01442 870 800
The 1997 IPA Chief Executive Survey has shown that 96% of the Institute’s members feel that it is extremely, very, or quite important to hold membership. This compares to 83% for the previous survey in 1989.Members consider that the most important functions performed by the IPA are industry representation and promotion, negotiating advertising agency interests… Continue reading IPA Gets Positive Feedback From Members
The ITC is launching an eight week consultation on whether the arrangements for cross-promotions between ITV and Channel 4 should continue after 1998.At the moment the two channels are required to cross-promote each others’ programmes twice per day, along with captioned voice-overs at “common junction points” between slots.The ITC now believes that it can be… Continue reading ITC Consults On ITV/C4 Cross-Promotions
The British government is expected this week to publish a White Paper on its proposed Food Standards Agency, amid controversy over who is to foot the estimated £200 million annual bill for the agency’s administration and running costs. The earlier fears that establishment of the FSA would be accompanied by an attempt severely to restrict… Continue reading UK: White Paper On New Agency
