More Uk articles

This week is the last week to grab the chance of winning a Nintendo 64. If you haven’t yet filled out the MediaTel questionnaire then do so post-haste in order to be entered into the draw. Good luck…

British households are becoming more and more technologically wired up according to a new Omnibus Survey from the Office for National Statistics (ONS). Mobile phones, answering machines, faxes and the Internet are becoming the norm with over half the households in Britain having at least one of these devices. 29% of households have a home… Continue reading Britain Is Getting Connected

Billett’s, the advertising consultancy group, has issued a report detailing its opinion of the new ITV airtime sales policy which offers deals in terms of share of total broadcast spend (subscribers see ISBA Consults IPA On ITV Sales Policy). The consultancy believes that agencies should resist this policy and should receive the support of their… Continue reading ITV Sales Policy: There May Be Trouble Ahead

A study published today by the independent Social Affairs Unit has denounced women’s magazines as all of the above. This damning indictment is the result of The British Woman Today: A Qualitative Survey of Images in Women’s Magazines. The survey was conducted by a panel of journalists and academics which came to the conclusion that… Continue reading Women’s Mags: Selfish, Superficial & Obsessed With Sex?

Future Publishing is launching a one-off publication on December 18 as a companion to its Official PlayStation Magazine . The Official PlayStation Tips magazine will be a detailed inside guide to PlayStation games this Christmas.The 116-page issue will contain “vital gaming information” and retail for £3.99.…Future will also be heavily promoting its Official Playstation Magazine… Continue reading Future Launches One-Off Title

An ad by insurance company Direct Line has been suspended by the ITC following a number of complaints from rival businesses. The ITC is investigating the legitimacy of the complaints which argue that the ad portrays traditional insurance brokers in a damaging way. Broadcasters have been told not to transmit the advertisement until the ITC… Continue reading ITC Suspends Insurance Ad

New CIA MediaLab research has uncovered four types of MediaSpecies which react differently to advertising and marketing. The study, based on work with 20 focus groups, shows how these four personality types feel and react toward marketing campaigns across all media (TV, press, posters, direct mail, sampling, sponsorship and advertorial campaigns). MediaLab believes that ad… Continue reading Advertising: Cynics, Aquiescents, Enthusiasts & Ambivalents

The merger between MAID and Knight-Ridder (subscribers see MAID Shareholders Approve Knight-Ridder Takeover) will see the loss of around 450 jobs at the resultant online information provider, Dialog Corporation. The group is attempting to cut its workforce by 24% in order drive down operation costs of the enlarged Dialog group. So far 70 jobs have… Continue reading 450 Jobs To Go At Newly-Formed Dialog

This week is the last week to grab the chance of winning a Nintendo 64. If you haven’t yet filled out the MediaTel questionnaire then do so post-haste in order to be entered into the draw. Good luck…

Titan Magazines is to launch a title dedicated to the extra-terrestrial beast in the Alien sequence of films. The magazine, Aliens Comic Magazine, will launch to coincide with the opening of the fourth film in the series, Alien: Resurrection. The first issue will feature a guide to all the Alien films as well as the… Continue reading An Alien Launch