Reebok has announced a deal to sponsor MTV ‘s Dancefloor Chart programme.The initial tie-up will last until the end of 1998 and will incorporate on-air sponsorship, a spot advertising campaign, in-store association, profiles of Reebok athletes on MTV, and a Reebok presence on the MTV website.Subscribers can access the Sponsorship database by selecting “Sponsorship” from… Continue reading Reebok To Sponsor MTV Show
The Independent has launched Travel Online, a website guide to travel news and information featuring archived material from The Independent and The Independent On Sunday.The site, at http://www.independent.co.uk/travel, is produced in collaboration with Glenfiddich’s Guide of Guides, the online travel resource created by Brann Interactive. The Guide of Guides can be found at http://www.glenfiddich.com.Glenfiddich Marketing:… Continue reading Independent Launches Travel Website
Future Publishing is revamping T3 for its March issue, which goes on sale on 12 February. The title is to receive an investment boost and will become bigger in size, going to super A4 size, with an increase in pagination, from around 116pp to 156pp.The increase in size is accompanied by a drop in cover… Continue reading New Look For T3 Magazine
A new ITC report called Television: The Public’s View 1997, shows that the nation’s television viewing habits are slow to change as many viewing statistics remain very similar to the 1996 survey.87% continue to watch television at some point every day in an average week, and the average amount watched remains 26 hours a week.… Continue reading Channel 5 Turns Out Better Than Expected
The weekly reach of All BBC stations dropped by 1.9% to 26.58 million while All Commercial’s reach increased by 1.9% to 28.408 million. Meanwhile, BBC’s Network Radio’s reach fell by 3.5% to 22.949 million.Q4 1997 Weekly Reach (000’s) Comparisons Station Q4 1996 Q4 1997 % Change All BBC 27,103 26,580 -1.9 All BBC Network Radio… Continue reading Q4 RAJAR – National Stations
Although the Q4 Rajar results have shown an overall increase in radio listening, there have been some notable successes and failures in the local commercial stations market.A particular success in terms of average weekly reach (‘000s) was Classic Gold 1431/1485 which increased its weekly reach by 33.3% from 36,000 to 48,000 year on year. The… Continue reading Q4 Rajar Summary – Local Commercial Stations
A new survey commissioned by MediaTel has found that 94% of the radio industry believes that it will be 10 years before digital radio becomes available in the majority of homes.The full-scale study into the viability of digital radio in the UK was conducted during November 1997 – January 1998 amongst commercial radio companies, the… Continue reading The Future Of Digital Radio
The heat of battle in London, intensified by the launch of XFM and the Chris Evans owned Virgin FM, saw Heart FM and Kiss 100 take the honours. In terms of increasing weekly reach (up 23.1% and 16.4% year on year respectively), but more especially share of listening, these two stations excelled amidst the growing… Continue reading Q4 RAJAR – London Stations
VNU Business Communications’ break into the consumer computer magazine market is set begin on 26 February when Computeractive hits the newsstands. The £4 million launch which was announced last month (subscribers see VNU Spends £4m On New Title) is intended to “radically change the nature of the computer magazine market,” says VNU.Computeractive will have a… Continue reading VNU’s Computeractive Readies For Launch
The Daily Mail is running a direct marketing campaign alongside its current TV promotion in order to attract ABC1 women to the newspaper.The below-the-line campaign offers vouchers and an edition of the Diana: The Untold Story partwork currently being included with the main paper. The promotion is targeting nearly 500,000 women earning more than £30,000… Continue reading Daily Mail Push To Attract ABC1 Women
