The Internet editions of the Times and Sunday Times have recorded a total of 11.3 million page impressions in September, according to a new audit from ABC //electronic. This is up from 7.8 million impressions for the month of May. One million reader registrations have also been recorded.ABC //electronic also audited a daily individual readership… Continue reading Usage Grows At Times’ Websites
Although many may dispute it (and with good reason), the PC is essentially designed to be a labour-saving device. It is reasonable to assume that in general such equipment would be used to save time doing jobs which aren’t particularly enjoyable, ie. labour, thus freeing up more spare leisure time. It is a strange turn… Continue reading Web Round-Up W/E 07/11/97
The current Fosters Ice ad has provoked 132 viewers to complain to the ITC on the grounds that it is offensive.The ad features an elderly Bushman searching for water and, as part of a traditional method, finding a toad from which to extract water. A kangaroo bounds into view, knocks the toad from the man’s… Continue reading Fosters Ice Gets A Chilly Reception
1997 is likely to be the best year for cinema attendance figures in the EU for a decade. The European Audiovisual Observatory in Strasbourg estimates that audience figures for the EU will reach about 742 million, up by 5.8 per cent over 1996. Spain and Germany have seen the strongest growth in the first half… Continue reading EU: Bumper year For Cinemas
Channel 5 will be revamping its news output by creating a new half-hour midday programme and moving its evening bulletin from 8.30pm to 7.00pm. The changes begin on January 5.Channel 5 claims that 41% of 5 News‘s viewers are aged between 16 and 44 compared to 35% for the BBC’s Nine O’Clock News, 34% for… Continue reading C5 Revamps News Coverage
BT Internet has experienced a large increase in its Internet subscriber numbers, according to the latest estimates from EMAP Online.At the end of March BT was estimated to have between 28,000 and 31,000 subscribers but by the end of October this had risen to between 70,000 and 85,000, displacing UUNET Pipex Dial from the number… Continue reading BT Internet Shows Large Increase In Subscribers
The ICC working party on advertising in the interactive media is meeting on 5 November in Paris to discuss revised guidelines on marketing on the Internet. The meeting will hear that the ICC “believes that marketing and advertising on the Internet, World Wide Web and online services should reflect the highest standards of ethical conduct… Continue reading EU: Interactive Media Guidelines
The German government has re-affirmed its implacable opposition to the EC tobacco ad ban. The government has indicated that if the directive is adopted on 4 December, it will challenge the legal base on the grounds of adequacy and proportionality and in respect of the European Convention on Human Rights. It has recalled with approval… Continue reading DE: Determined Stance By Germans
Some spirits advertisements on TV in the US now carry a six second “responsibility reminder”, one of which says: “People of legal drinking age should enjoy alcohol responsibly, but don’t drink if you are under 21.” Others feature reminders against drinking alcohol and driving, or drinking alcohol while pregnant. The move is at the initiative… Continue reading US: New TV Advertising Practice
Publication of the Directive on Comparative Advertising on 23 October has evoked from the German minister of justice the view that the law on unfair competition now needs amendment. Precisely how the new comparative advertising regulations will be translated into national law is still unclear. The ZAW (German advertising association) believes that lack of clarity… Continue reading DE: Concerns Over Directive
