VNU Business Publications is entering the mass consumer magazine market with its biggest ever launch: the new computer magazine Computeractive. The £4 million budget which VNU is allocating to the new title makes it the most significant computer magazine launch of the past five years and includes a substantial national TV, press and poster advertising… Continue reading VNU Spends £4m On New Title
A new Website created by Home & Overseas travel insurers, a subsidiary of Eagle Star, has been set up in order to make planning your summer holidays that bit easier.The site, found at http://www.homeandoverseas.co.uk, provides information on a range of travel related subjects including world medical costs, insurance cover for sports and holidays for single… Continue reading Another Travel Information Service Hits The Net
The Evening Standard ‘s Monday cover-price has been reduced to 20p. The promotion will continue for the rest of this month and then possibly into February.…The Times ‘s Saturday edition has had its price cut from 50p to 20p. News International would not comment as to how long this promotion will last.Associated Newspapers: 0171 938… Continue reading Newspaper Promotion News
Monday The European relaunches today in a magazine format.Adscene’s interim financial results are released.Tuesday The November edition of the ASA’s complaints report is published.Also on Newsline: Website of the Week will be Club 18-30 and it is also expected that TV Revenue for December will be available.
Attic Futura, publisher of a number of youth titles including B and Sugar, has appointed Caroline Connor as its new group advertising sales director.Connor joins the company from Cosmopolitan where she held the same position. She is to be responsible for all advertising sales teams across the company on titles like TV Hits and Inside… Continue reading Senior Appointments At Attic Futura
The men’s Internet title Escape has closed as publishers Dennis decided that the title had little hope for future growth. The title, which launched in October 1996, had consistently achieved circulation higher than its original targets with the most recent ABC figure (Jan-Jun 1997) showing sales of just over 20,000.However the title’s former editor, Mark… Continue reading Escape Closes As Dennis Questions Its Future
The Mirror Group today said that Charles Wilson has now stepped down from his position as managing director.Group chief executive David Montgomery said: “Charlie has had a remarkable career as a senior journalist and newspaper manager. The Mirror Group owes him a great debt for his loyal service and role in modernising the company.”Wilson’s departure… Continue reading Wilson Retires From Mirror
The Sun has cut it’s cover-price for today in a tie-up with British Gas. The tabloid, which normally sells for 28p, went on sale today for 15p to mark a 15% price cut by British Gas. It also includes a four-page pull-out with information on the gas company and a competition to win free gas… Continue reading Sun Cuts Cover-Price
The Sunday Business will be launching on 15 February. The title, which will be printed on pink paper, will be edited by Andrew Neil and Jeff Randall. The ad sales team will be run by Peter Gould, former ad director of the Evening Standard, while Vicki Beazley becomes ad manager.A review of the paper will… Continue reading Sunday Business Launch Date Set
http://www.sainsburys.co.ukFor some reason Sainsbury’s has decided to adopt a minty green theme for its Website, despite the fact that everyone associates the supermarket with the colour orange (don’t forget your brand values, guys). Nevertheless the minty green is calming, if a little insipid, and the green and blue typeface is clear and effective. It is… Continue reading Website Of The Week – Sainsbury’s
