The official ABC //electronic audit for the NME online site, nme.com, was announced this week. The site is recorded as receiving 1,012,472 page impressions from 51,669 users. This covers the period 24 June-23 July 1997.nme.com is the third IPC site to receive ABC //electronic certification this month, following uploaded.com and newscientist.com.ABC //electronic: 01442 870 800… Continue reading nme.com Makes A Million Impressions
ITV’s coverage of the 1998 World Cup Finals is to be sponsored by Vauxhall in what is the biggest sports broadcast sponsorship of all time. The deal, negotiated with TSMS for ITV and by Western International Media on behalf of Vauxhall, is worth over £4m. Vauxhall will be both event and broadcast sponsor as it… Continue reading Vauxhall And World Cup 1998
Minister of Public Health, Tessa Jowell, told seventeen editors of top magazines that the government is to continue its commitment to a complete ban on tobacco advertising. At the meeting held by the PPA the two groups also agreed on proposals for magazines to work closely with the government to aid the anti-smoking campaign. Jowell… Continue reading Government Affirms Tobacco Advertising Ban
The ITC has announced an amendment to its Code of Advertising Standards and Practice rule which stated that introduction and dating services must offer to match individuals for ‘long-term companionship’ in order to advertise. The revised Rule 39 has dropped this requirement and also allows the advertisement on television of telephone dating lines.The revised ruling… Continue reading ITC Amends Rules On Dating Services Advertising
WPP is forecast to bring in revenue of £1.707 billion in the year to December 1997, up from £1.691bn the previous year. The report from Merrill Lynch also suggests that there will be further growth in total revenues to £1.799bn and £1.883bn in 1998 and 1999 respectively.Pre-tax profits are predicted to grow to £175.6m in… Continue reading Growth Predicted At WPP
VNU has revamped its magnet Website and rechristened it vnunet.com. The move is aimed at increasing the emphasis on VNU as a brand rather than a group of magazines. Instead of a page of magazine logos, the new site will feature the “prime” stories from each of the 16 publications.…VNU has also launched Jobworld, an… Continue reading VNU Revamps Web Sites
Reed Elsevier has just confirmed that it has put its IPC Magazines division up for sale. IPC publishes over 70 consumer titles, including Loaded , Womans Own and TV Times , and it had been rumoured for some time that Reed was looking to off-load the group so that it could concentrate on its professional… Continue reading Reed Confirms IPC Sell-Off
BBC Family Life is yet another magazine targeted at ABC1 women. However, it claims to be the first magazine to reflect all aspects of family life and is aimed towards the younger mother with primary school aged children. The magazine is broken into various different sections including the ‘usuals’ such as family health, food, education,… Continue reading First Issue Review – BBC Family Life
