A recent BMRB Internet Monitor survey has shown that over a quarter of Internet users (26%) believe that they watch television less as a result of having Net access. This trend was found to be predominant in the C2DE group.The survey also found that newspapers and magazines were suffering from less attention; 15% of Net… Continue reading Internet Usage Begins To Impact Other Media
The Department of Transport has been in discussions with the EC Transport Directorate-General with the aim of producing draft EC proposals on road safety and car advertising. It is understood that these proposals will include a suggested code of practice for car advertising which may exclude speed and acceleration claims. The proposals are largely based… Continue reading UK: Road Safety Plans
Sporting Life PA has been issued with its first ABC //electronic certificate. The sporting-life.com website recorded just over 3 million page impressions during the month of August. The sports and betting site, a joint venture between the Press Association and the Mirror Group, was launched in December 1996.ABC //electronic: 01442 870 800
The ITC is launching an eight week consultation on whether the arrangements for cross-promotions between ITV and Channel 4 should continue after 1998.At the moment the two channels are required to cross-promote each others’ programmes twice per day, along with captioned voice-overs at “common junction points” between slots.The ITC now believes that it can be… Continue reading ITC Consults On ITV/C4 Cross-Promotions
Following a recommendation from the ITC in October last year (subscribers see ITC Brands Pornography Channel Unacceptable), Chris Smith, Secretary of State for Culture, Media and Sport has announced that he intends to take action against the hard-core pornography channel, Eurotica Rendez Vous.Chris Smith confirmed that he is considering a proscription Order which will prevent… Continue reading State Steps In Against Satellite Porn Channel
Richard Eyre, Chief Executive of ITV, has promised to reverse the audience share decline of ITV compared to other broadcasters in the past few years and bring it to over 40% of the total by the end of the year 2000.
The UK government has indefinitely postponed plans to deregulate the casino and betting industry, thus shelving proposals to permit the granting of as many as 25 new casino licences across the UK, and blocking the installation of more gaming machines in betting shops. The collapse of moves towards deregulation – which had been proceeding rapidly… Continue reading UK: Deregulation Postponed
In Belgium a national court has ruled that it does not have the authority to block an imminent government ban on tobacco advertising and sponsorship, due to come into force on 1 January 1999. The proposed legislation was challenged by a collaboration of local government, retailers and Formula One grand prix motor race organisers in… Continue reading BE: Legal Threat To Formula One
The UK government, currently holding the Presidency of the Council of Ministers, has indicated that the EU draft Directive on consumer guarantees will have a high priority in its programme for the next six months. Jim Murray, President of BEUC, has met UK consumer affairs minister Nigel Griffiths and later expressed his disappointment that the… Continue reading EU: Consumer Guarantees
ITV has today announced peaktime audience share targets for the next three years as part of its “New Approach” strategy. The approach, which is the result of the 100-day consultation period, also sets out the specific ways in which strands and day parts can be improved.Speaking at a presentation to agencies and advertisers, ITV’s chief… Continue reading ITV Publishes Audience Targets For Next Three Years
