ITV today announced the appointment of Howell Henry Chaldicott Lury and Partners to manage the ITV Network Centre account from the New Year onwards.HHCL were in the short list along with incumbent M&C Saatchi, Duckworth Finn Grubb Waters and TBWA Simons Palmer in the recently contested pitch.Commenting on the appointment, John Hardie, marketing and commercial… Continue reading ITV Announces Agency Choice
A new project combining two speech radio stations – LBC 1152 AM and News Direct 97.3FM – could be brought to the north-east of England under a new licence application by London News Radio.North East News Radio is being officially launched with a series of public meetings this month. Interested parties can hear about the… Continue reading London News Radio Looks North-East
Channel 5 is to launch The Pepsi Chart, a weekly music show, early this year. Drawing on the weekly music chart compiled by Pepsi, The Pepsi Chart will feature live acts, celebrities, gossip and ‘stunning graphics’. It will be broadcast “as live” every week from The Hanover Grand, and presented by Rhona Mitra, better known… Continue reading 5 Enters The World Of Music
Total terrestrial TV revenue for November, excluding GMTV, came in at £228.9m. Of this, ITV brought in £164.5m , C4 £53.3m and C5 £11m. GMTV’s estimated revenue was £8.7m.ITV/C4 impacts were down by quite small margins across the board in November. Women dropped the most year on year, with a fall of 5.2% while Housewives/Children… Continue reading TV Round-Up – November
The Independent Television Commission has said that BSkyB’s cross-promotion of its pay-per-view services to all viewers of Sky channels, including cable subscribers who cannot access the Sky Box Office, is not anti-competitive and will be allowed to continue.The ITC however made the provision that cable operators must be permitted to opt-out of BSkyB “call to… Continue reading ITC Decides In BSkyB’s Favour
Merrill Lynch has reduced its pre-tax profit forecast for BSkyB in 1998/99 from £375 million to £360m, due to the likelihood of a major marketing blitz after the World Cup in June/July. The City firm believes that some of this will be one-off promotions to “piggy back” on the interest generated by the tournament. A… Continue reading Football Marketing Could Hit Sky
The management buyout of Leeds agency Poulters is still in negotiation at the moment. Graham Poulter, the agency’s chairman, told Newsline that the deal is being “actively discussed” at the moment. He went on to say that an announcement is expected in early February.Poulters: 0113 285 6500
It is believed that the BBC is currently in discussions with ITV with a view to broadcasting all of England’s and Scotland’s World Cup matches next summer. Previously, ITV and BBC have shared the matches between them by alternating the group games; this year the BBC may enter a head to head to battle with… Continue reading BBC Challenges ITV To World Cup
It was again a poor month among the national newspapers, with only three titles showing year on year increases in their June-November NRS figures.The Guardian performed particularly well with a rise in readership of almost 7% to 1.333 million while the Sunday Telegraph showed an increase of 8% to 2.3 million. The Mail On Sunday… Continue reading National Newspaper NRS – November
Phill and Scott, together with the rest of the news contributors at MediaTel, would like to wish all of Newsline‘s readers a merry christmas and a happy and prosperous New Year.Newsline will be taking a break over the Christmas holiday and returning on 5th January with a summary of any developments from over the festive… Continue reading A Merry Christmas From Newsline
