Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.
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Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.
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Brands do not need to own every moment and it is time for them to pick their battles.
The additions will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.
