More Uk articles

Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands. 

Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.

Let’s hope our media industry can do better than our political masters when it comes to cracking hybrid working, writes the editor.

Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.

BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..

UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.

Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.

Nielsen has expanded deduplication of CTV audiences to include new smart TV models.

Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.

It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?