This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars’ head of analytics.
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DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.
In brief: Spotify has launched Podsights, a podcast advertising measurement service, across Europe today.
In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.
In brief: 4Sales has partnered with ViewersLogic to launch a “new industry standard” platform measuring a consumer’s journey to purchase after watching a TV ad.
The climate crisis is rapidly becoming a key reckoning point for the media industry and environmental messaging is now table stakes.
We’ve become so used to the standard political interview, but a series of ‘car crash’ local radio interviews was followed by much sterner tests for Liz Truss on national broadcasts.
Katie Bowden, Global’s director of commercial audio tells The Media Leader about what she would change about the media industry.
The Future of Media has announced an all-star line-up of industry leaders to take part in the second edition of Who Wants To Be A Media Leader to commemorate Black History Month.