As the Future of Gaming approaches, The Media Leader and Future brought together seven experts to discuss what’s next in gaming advertising and how advertisers can get involved.
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In the light of the Queen’s passing, Channel 4 may well have to rethink its 40th anniversary ‘Truth or Dare’ season, argues Stephen Arnell.
Personality-led content is more popular than ever. Football players are ready to capitalise on it.
In brief: Facebook users are using carrot emojis to share unverified claims about Covid-19 vaccinations, the BBC has reported.
The Times’ deputy editor Tony Gallagher is reportedly set to be announced as the newsbrand’s editor, replacing John Witherow.
Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.
The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.
Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.
The agenda includes this week’s headliner announcement of Euro 2022 winner Jill Scott speaking to talkSPORT’s Jordan Jarrett-Bryan.
In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
