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We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.

The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.

TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.

Annette King, CEO of Publicis Groupe UK, has been chosen as the new chair of the Advertising Association.

BBC One’s live coverage of The Platinum Party at the Palace on Saturday gained an average of 11.21 million viewers, according to BARB overnight figures.

How much worse does ad fraud need to get before it gets taken seriously?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The ANA forecast notes that over half of loss due to fraud is attributed to click injection.

Not only must we build igloos to protect us from this data blizzard, we can use data to build them too. 

Cinema is proving itself to be a strong medium of choice after the Covid closures and with tough economic times ahead.