Marketers will need to be able to adapt to the uncertain economic climate when looking at media budgets for 2023, according to a panel at The Future of Media.
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100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.
In brief: Interpublic Group has recorded 5.6% organic growth in Q3 2022.
Radio has been named Europe’s most trusted medium again in new research by the European Commission.
In brief: Uber has launched an advertising division with Uber Journey Ads and sponsored listings.
In brief: the social media company’s stock fell over 25% following the earnings report.
In brief: Transit media network Adverttu has rebranded to Drovo and launched a digital network of 50 ‘vehicle-topper’ screens.
In brief: Staff may be decreased from 7,500 workers to under 2,000.
In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.
Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.