Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?
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As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
The Independent has entered into a partnership with the NSPCC’s Monday Movie Club in support of their Childline service.
The company is temporarily reducing the number of recommended posts it shows to users.
Roku founder and CEO Anthony Wood attributed the miss to a “significant slowdown in TV advertising spend due to the macroeconomic environment”.
For the first half of the year, Havas Group’s revenues reached €1.26bn, up 19.9% year-over-year
In brief: The 15-month programme is being delivering by education provider BPP and accountancy/consultancy Grant Thornton.
The positive advertising numbers provided a boost to the digital advertising market after other companies saw setbacks.
In brief: Grammy-award winning singer Lizzo features in the September issue, which is themed on “reinvention”.
The antidote to rainbow washing? Don’t ignore the “11 straight months” of the year.