Cable & Wireless has announced record financial results for the year ended 31 March 1997. Turnover was up 13% on the previous year to reach £7 billion, while pre-tax profits hit £1.4bn, up 12%.The company is also looking forward to success with Cable & Wireless Communications, its 52% owned venture with Nynex Cablecomms, Mercury Communications,… Continue reading Cable & Wireless Announce Record Results
David Elstein announced details of Channel 5’s pilot aerial scheme this week. 5 is testing a fixed price aerial package in Manchester and Birmingham. Viewers will be offered the aerials, which will improve their reception of Channel 5, for £50 including installation. If the scheme proves successful it will be offered nationwide.Channel 5: 0171 550… Continue reading 50 Quid Channel 5 Package
The new Broadcaster Standards Commission has published its first research report. The study looks at public attitudes to media regulation in a changing social climate. It was undertaken by the Commission as part of a wider consultation on its new role combining standards and fairness.In general, the respondents aspired to tolerance but supported management of… Continue reading Regulating For Changing Values
BSkyB is believed to be planning to offer a programme package to pubs and clubs when it launches digital satellite TV. The broadcaster is currently talking to a number of pub chains. The package is expected to includes sports programmes and interactive quiz shows.BSkyB: 0171 705 3905
by Lionel Stanbrook, Deputy Director-General, UK Advertising AssociationFor some, the ‘New Labour’ government is a good expression of successful brand building. The process even used commercial terminology. Adding the word ‘new’ before the name of the product is a particularly old marketing trick – and it worked – but the claim still has to be… Continue reading New Labour and Advertising
A new group of public affairs practitioners, the Society of European Affairs Practitioners (SEAP), will be established formally in Brussels on 27 May 1997. This will coincide with the establishment of a Code of Conduct for lobbyists, following the approval of new procedural rules within the European Parliament.
While there was considerable disappointment at the Commission’s inability to agree to take action earlier this year against the sponsorship aspects of the French Government’s Evin Law, which bans all alcohol and tobacco advertising, a more significant case is about to be considered. The case, which is also brought by the Amsterdam Group on behalf… Continue reading EU: EC To Consider Action Against Loi Evin
Classic FM was named national radio station of the year in this week’s Sony Radio Awards. This is the second time the classical music station has won this award in its four year history. The judges recognised the station’s quality, consistency, creativity and its accessible and impressive programme menu.Local radio station of the year went… Continue reading The Sony Radio Awards 1997
The EU Industry and Telecoms Commissioner, Martin Bangemann, is calling for a slimmed-down version of the original four-year programme for the promotion of wide-screen TV. The proposal is opposed by EU Budget Commissioner Erkki Liikanen, who believes that the project has not proved itself satisfactorily. A damning report just published by the Court of Auditors… Continue reading EU: Dispute Over Wide-Screen TV Funding
ITV and the Incorporated Society of British Advertisers are rumoured to be planning a joint representation to the Independent Television Commission to ask it to take another look at its recent criticism of ITV, according to Marketing.In its annual report the ITC criticised ITV for showing too many dramas and entertainment programmes and not enough… Continue reading ITV And ISBA May Challenge ITC
