Only half the population, who should be able to receive Channel 5, have tuned their TV sets to the new channel.Ever optimistic, a spokesman for 5 said that the 2.8% weekly viewing share was even more encouraging, considering only 50% of the population had tuned to the station.Channel 5 is now preparing to launch a… Continue reading 5 Reach 50%
ITV Sponsorship has announced that Tizer is to sponsor the next series of the Chart Show using an interactive creative treatment in a deal worth £500,000.The credits will use Tizer’s new tag line “Refresh your Head” and will feature ‘Ed’, the red-headed character synonymous with the campaign. The sponsorship will run simultaneously with a summer… Continue reading Tizer To Sponsor Chart Show
The number of new Internet users rose sharply at the end of 1996, according to new research from BMRB. 7% of adults are now Internet users, which is equivalent to 3.4 million people and represents a 75% increase year on year. If this growth continues at the same rate, 40% of adults will be using… Continue reading Internet Usage Grows 75% In Twelve Months
The British Video Association has announced that retail video sales for the first three months of 1997 have grown by 14% year-on-year.Film was the biggest growth sector; Independence Day, Stargate, Babe, Heat and Trainspotting were among the top sellers.March was particularly strong due to a batch of children’s releases timed to coincide with Easter. Supermarkets… Continue reading Video Sales Rising
The Radio Advertising Bureau is launching a new campaign to promote commercial radio as an advertising source. Using the slogan: ‘Advertise with pictures – use radio’, The RAB ads question what you are hearing by broadcasting different statements to the same sound or voice.Andrew Ingram, director of account planning at the RAB, commented: “Although the… Continue reading Selling Radio
BSkyB is reported to be preparing to launch a film division, BSkyB films. The new division is looking to take advantage of the current boom in the film industry and is thought to be working in partnership with BSkyB’s sister company Twentieth Century Fox.
The Institute of Economic Affairs is organising a conference on the future of UK broadcasting and the challenges and opportunities that await it in the new media age.The two day event takes place over the 1st and 2nd of July. Speakers will include Sir Christopher Bland, chairman of the BBC, Ward Thomas, chief executive YTTTV… Continue reading The Future Of Broadcasting
Saturday 20th April saw the return of New Baywatch with a new series, after the show was dropped from the ITV schedule and replaced with Sabrina the Teenage Witch last year. Advertisers in the first ad break were Adidas, Pepsi, Boots Opticians, Domestos, the Sunday Telegraph’s RX magazine and Everest, while the second break featured… Continue reading Programme Analysis: New Baywatch W/E 20/4/97
The greater transparency resulting from the Cordiant demerger (see *Cordiant Announces Demerger) and much lauded by the ad group has revealed that Zenith made no profits in 1996, according to the Sunday Times.For the first time, figures have been released for the individual performances of Zenith, Saatchi and Bates where previously they simply made up… Continue reading Cordiant Demerger Shows Low Trading Margins
The ITC has amended its advertising standards Code; the television advertising of Bingo is now permitted. This follows a recent change in Government legislation.Bingo commercials will still not be allowed to be broadcast in Northern Ireland.ITC: 0171 306 7743
