An analysis of the latest available Party Election Broadcast audience figures by CIA Medianetwork has shown a slump in viewing compared to the last election.The figures reveal that viewing to the Conservative, Labour and Liberal Democrat broadcasts fell by 4.3 million, 4.5 million and 3 million adults respectively compared to the comparable election week in… Continue reading Survey Shows Drop In Election Broadcast Viewing
The new laws clamping down on tobacco advertising and sponsorship are already beginning to bite. The du Maurier Classic, one of the LPGA tour’s four major championships, may die because of the new legislation. The 1997 Classic will happen between 31 July and 3 August at Glen Abbey, Oakville, in Ontario, but officials say that… Continue reading CAN: Golf Tournament Threatened
In the US various city authorities are taking independent action to ban outdoor tobacco advertising. The Supreme Court has granted permission for the state of Baltimore to ban tobacco outdoor advertising near places where children gather; New York City has introduced legislation banning cigarette and smokeless tobacco advertising and promotion within 1,000 feet of playgrounds,… Continue reading US: Cities Begin To Ban Advertising
The Securities and Futures Authority (SFA), the financial watchdog in the UK, has issued guidelines on the use of the Internet by its regulated securities firms. This follows the development by many of those 1,359 firms of their own websites and the offering of electronic services for dealing and investment advice. While the SFA said… Continue reading UK: Watchdog Considers The Internet
A lobbying organisation calling itself the “Center For Science in the Public Interest” (CSPI) and which claims to have the backing of more than 240 other organisations has called upon the Federal Communications Commission to begin an investigation into the broadcast advertising of all alcoholic beverages. The call was endorsed by FCC chairman Reed Hundt,… Continue reading US: Pressure On FCC To Ban TV Advertising
It is reported that three senior media executives are planning to launch a media consultancy firm in the near future. Derek Morris, joint managing director of BMP Optimum, Andy Tilley, MD of Zenith and Ivan Pollard of Weiden and Kennedy Amsterdam, are all believed to be putting personal finances into the venture which is as… Continue reading Media Consultancy To Launch
A committee comprising European Parliament and Council representatives has agreed to revisions to the 1989 TWF Directive. Besides the main impact of the revisions – concerning unencoded broadcasts of major sporting events, and abandonment of the V-Chip proposal – it has become clear that the revised Directive will affect the advertising industry in other respects,… Continue reading EU: Television Without Frontiers (TWF) Directive
The Indian government law has approved a new, comprehensive broadcasting law. The law will set up an independent radio authority and make licences mandatory for all radio and television service providers. The proposed legislation will also grant autonomy to the country’s state-run media. Control over the media has been a contentious issue in India for… Continue reading IND: New Broadcasting Law
At a meeting in Cannes of the Association Europeene pour la Protection des Oevres et Services Cryptes (AEPOC), EC officials revealed that they are working on ways to protect encrypted television signals. The Cannes meeting focused on the loss of pay-TV subscriptions to industry resulting from the piracy of decoding devices and smartcards; such losses… Continue reading EU: Plans To Protect Encrypted Signals
Reports are emerging that the French government may be prepared to come to a compromise arrangement concerning its blanket ban on alcohol advertising (the so-called Loi Evin). The move has been prompted by an urgent need to placate major international advertisers such as the US brewer Anheuser-Busch, which has signed a $17.3 million contract with… Continue reading FR: Loi Evin To Be Amended – Briefly
