NRS figures for September 1996 to February 1997 show that The Sunday Telegraph has seen the largest increase year-on-year, with readership growing 17.22% to 2,192,000.Sept ’96 – Feb ’97 NRS Readership Comparisons Title Sep 95 – Feb 96 Sep 96 – Feb 97 Actual Change % Change Sunday Telegraph 1,870,000 2,192,000 322,000 17.22 Times 1,637,000… Continue reading National Newspapers NRS – February
The Commission has stepped back from tackling the French government head-on over its highly controversial Evin Law, which outlaws virtually all advertising for alcohol and tobacco products. The Commission has also dropped its opposition to the ban on alcohol advertising in French soccer stadiums where games in the 1998 World Cup (hosted by France) will… Continue reading EU: Commission Backs Down On Loi Evin
Laser Satellite and Cable has coordinated a sponsorship deal for Granada Good Life ‘s Food and Wine programme strand. Sharp’s Microwave Magic will sponsor the strand with a package of air-time and advertorials.Themed road-shows will take place during the summer at county shows and shopping centres nationwide. These will feature practical demonstrations and a competition… Continue reading Sharp Sponsor
On 1 April the White House confirmed that President Bill Clinton has requested the Federal Communications Commission (FCC) to study the possibility of sharply restricting or banning spirits advertising on TV.
With the General Election fast approaching, a multitude of related Internet sites have sprung-up.http://news.uk.msn.com/news/default.asp will take you to the Microsoft News Decision 97 site. Microsoft News is the first on-line team to secure a Lobby pass for an on-line journalist. Nick Assinger, who has been political editor for the Daily Mail and the Daily Express,… Continue reading Web Sites Of The Week – General Election Special
IPC’s Mizz magazine has won an award for a report into racism. The article was the joint winner of the Race in the Media Award, run by the Commission for Race Equality, along with Time Out.IPC: 0171 261 6575
ITV has today announced that it has acquired live and exclusive rights to both of the European Cup-Winner’s Cup semi-final legs between Liverpool and Paris St Germain.This will be in addition to its live coverage of the UEFA Champions League and means that on April 9 ITV will cover Man United v Borussia Dortmund and… Continue reading ITV Wins European Football Rights
BT has launched a new pricing option for Internet users who want on-line services but are not expecting to spend long periods on-line.Called Plan 180, it gives three hours access to BT Internet for £4.70 per month. BT say that, at the equivalent of 13p per day, this is one of the cheapest and most… Continue reading BT Targets Light Internet Users
Graduate Consumers, a survey sponsored by MTV and conducted by High Fliers Research, has found that the ‘Class of 97’ are ambitious, materialistic individuals who are enthusiastic users of the latest technology and are strongly influenced by the media.Over three quarters of finalists, 77%, watch BBC1 daily and two thirds saw ITV every day. Eastenders,… Continue reading Student Media Habits
The latest issue of the authoritative Cultural Trends Journal was published today. The independent report brings together quantitative and qualitative data to provide an overview of the nations cultural preferences.The study challenges the idea that people only want news and culture in easily digestible sound-bites. The figures show that contrary to popular belief, the nation’s… Continue reading TV Viewing Down
