The Times gave 5 seven out of ten for its first night’s programming. The digital countdown was branded ‘considerably less exciting than the Brazilian Grand Prix showing on ITV or Easter Songs of Praise on BBC1.’ The actual opening show was described as a ‘shameless half hour of self-promotion’, but then The Times decided that… Continue reading Channel 5 – What The Papers Say
IPC’s Music and Sport Group has announced a major restructure of its advertising sales operation. Siobhan Fitzpatrick is promoted to the key role of ad manager of IPC’s men’s lifestyle titles, including Eat Soup and Loaded, from ad manager for Vox, while Bruce Sandell is promoted to ad manager of the group’s new music and… Continue reading IPC Announces Advertising Restructure
Channel 5 was celebrating yesterday, having captured 5.8% of the prime time audience. Agency estimates show that 2.6 million people tuned into 5’s opening show on Sunday night and 1.8 million viewers stayed on to watch the first episode of the channel’s soap Family Affairs.Viewing Figures For Channel 5’s First Hour On Air Time Adults… Continue reading Channel 5 Pleased As Punch
Jessica Larive’s report on the Green Paper on Commercial Communications is now scheduled to be presented at the European Parliament’s Economic and Monetary Affairs Committee meeting on 21/22 April; its adoption in committee stage has been postponed until 21/22 May. Adoption of the draft report by the EP is expected to take place during the… Continue reading EU: Larive Report To Be Presented
On 26 March the Independent Television Commission – which oversees commercial broadcasting – published its new code of sponsorship, which takes effect immediately. The rules have been adjusted in order, says the ITC, to make it “possible to widen the scope for sponsorship without the risk of sponsors excessively diverting the editorial agenda for commercial… Continue reading UK: ITC Adjusts Sponsorship Code
BBC Online’s first commercial Web site, www.topgear.com, goes live on 9 April 1997.The Top Gear Magazine site will offer SuperTest, an interactive ride with Jeremy Clarkson, as he road tests his favourite sports cars. This game comes complete with video-clips, photos, specs and the all important speedometer, as well as authentic engine sounds.There will also… Continue reading Top Gear Arrives On The Super Highway
The Federal Communications Commission Office of Plans and Policy (OPP) has published a working paper analysing the implications of the Internet for telecommunications policy. The basic argument of Working Paper No. 29 – “Digital Tornado, The Internet and Telecommunications Policy”, is that the FCC and other government agencies should desist from attempting to regulate the… Continue reading US: FCC looks into the Internet
NRS figures for September 1996 to February 1997 show that The Sunday Telegraph has seen the largest increase year-on-year, with readership growing 17.22% to 2,192,000.Sept ’96 – Feb ’97 NRS Readership Comparisons Title Sep 95 – Feb 96 Sep 96 – Feb 97 Actual Change % Change Sunday Telegraph 1,870,000 2,192,000 322,000 17.22 Times 1,637,000… Continue reading National Newspapers NRS – February
The Commission has stepped back from tackling the French government head-on over its highly controversial Evin Law, which outlaws virtually all advertising for alcohol and tobacco products. The Commission has also dropped its opposition to the ban on alcohol advertising in French soccer stadiums where games in the 1998 World Cup (hosted by France) will… Continue reading EU: Commission Backs Down On Loi Evin
Laser Satellite and Cable has coordinated a sponsorship deal for Granada Good Life ‘s Food and Wine programme strand. Sharp’s Microwave Magic will sponsor the strand with a package of air-time and advertorials.Themed road-shows will take place during the summer at county shows and shopping centres nationwide. These will feature practical demonstrations and a competition… Continue reading Sharp Sponsor
