The Forte Post House Regents Park provided the comfortable surroundings for Marketing Week’s Direct Response TV conference. Paul Rouse, deputy managing director IMS Group PLC, began his chairman’s opening address by stating that TV is now more accountable than ever before. The following speakers backed up this claim.Robin Worboys, telemedia consultant at the Sitel Corporation,… Continue reading Responding To Direct TV
It is reported in today’s Independent, that Carlton is prepared to work with which ever consortium wins the digital terrestrial broadcasting licence. It is currently backing the British Digital Broadcasting bid, but the company said that should the bid fail it will consider offering programming to the rival bidder, Digital Terrestrial Television Network.
The latest IPA Trends in Television viewing report, covering the first quarter of 1997, has been published. It shows that average daily viewing levels for all television viewing have resumed their long-term decline and are currently 6% less than they were 5 years ago.The IPA says that ITV’s share of viewing is “still giving cause… Continue reading IPA Trends Report Highlights TV Viewing Decline
Carlton Communications this morning reported interim financial results which show an increase of 11% in pre-tax profits to £158.6 million. This is on the back of turnover which rose nearly £50 million to £896 million. Carlton said that the main reason for the increases was a good sales performance for the period.The broadcaster also expects… Continue reading Carlton Reports Strong Growth
Wednesday’s Coronation Street saw Jim MacDonald out on his first date since breaking up with Liz, 17.38 million people thought it was a good enough reason to tune in, placing the episode at the top of the thirty in this week’s chart. Nice to see a far more familiar Coronation Street style storyline taking place,… Continue reading TV Viewing Summary W/E 11/05/97
The ITC has agreed to vary the build timetable in the licence for Eurobell Ltd, the local delivery licensee for West Kent.Eurobell had indicated that it had been unable to start construction in West Kent due to delays in the granting of the licence under the Telecommunications Act 1984. The ITC has reluctantly agreed to… Continue reading Licence Change
The National Heritage Secretary, Chris Smith has unveiled a seven point plan for the British Film Industry, these are:1. For the first time ever, a Minister for Film has been appointed, Tom Clarke.2. The film and television industry is to play a substantial role in the welfare-to-work programme and this means it must help to… Continue reading Plans For The Pictures
Oasis’s management is threatening legal action against dozens of unofficial Net sites dedicated to the group. The band’s management has given unauthorised sites 30 days to remove any illegal material. This demonstrates that there is growing support for intellectual copyright laws to be introduced for the Internet.The Internet is fast becoming a virtual shopping mall,… Continue reading Web Round-Up – W/E 23/05/97
Digital Television Networks is so confident of winning its bid to launch digital terrestrial TV next year that is has opened negotiations with the BBC and Flextech, the channels who are working with the rival bidder, British Digital Broadcasting.DTN wants to buy the broadcast rights to several subscription channels under development by the new BBC-Flextech… Continue reading BBC All Out Winners
