More than a third of 15-24 year olds do not like Channel 5, according to the latest CIA sensor. This age group is a key target audience for 5.5 is trying to attract young viewers, and the advertisers targeting them. Yet 35% of the 15-24 year olds surveyed think that the channel is worse than… Continue reading Young Don’t Like 5
A party political broadcast by the British National Party was broadcast on Friday night by BBC1, BBC2, ITV and Channel 5. Prior to the broadcast, there were large public protests outside the TV channels involved.Channel 4 banned the broadcast on behalf of the far right group. 4 said that the broadcast did not comply with… Continue reading BNP Banned By 4 Shown By 4
The release date for March national newspaper NRS figures has been put back from April 22nd to April 28th. The delay is due to the continuing testing of the new supplements survey, and all subsequent NRS release dates are subject to revision. The new release dates will be publicised when the March NRS figures are… Continue reading NRS Release Date Put Back
http://www.ft.comThe FT’s site is a year old this week, but it doesn’t stand still, new sections and features are continually being added. Like the newspaper, the site doesn’t muck about, there are no abstract clickable links. Every aspect of the site is laid out in a clear and simple way which makes it easy to… Continue reading Web Site Of The Week – FT Com
Broadcast is reporting that United News & Media is poised to buy into S4C’s Digital Networks, the Welsh channel’s digital terrestrial TV bid. However, Newsline sources reveal that UN&M has no immediate plans to invest in SDN, although it is not something to be ruled out altogether.Channel 5 has a guaranteed slot on multiplex A,… Continue reading United In Talks With S4C
Flextech Television’s new media development division, Flextech New Media, has won the Best Software Design category at this week’s Cable and Satellite Industry Awards.FNM entered the prototype of Time Machine, its Internet programme Guide and video-on-demand system. The system allows users to find what they want to watch in a multi-channel environment and watch video… Continue reading Flextech Wins Award
Impact Planning (UK) has created a method whereby media planners can create their schedules for TV commercials over the Internet.The Media Optimiser programme is coded with a specific commercial’s response function and requires either that the Impact and Retention response rates have been derived for the specific commercial via an Impact Adtrack study or any… Continue reading Media Planning Possible Over The Web
MTV has signed three sponsorship deals worth over £2.5 million. The MTV Movie Awards are being sponsored by Pentax in a £500,000 deal. Durex is paying over £1 million to supportMTV Live, a new live music show. While, Suzuki and Fila are jointly-sponsoring MTV’s Top 100 Countdown Weekends in a deal worth over £500,000.MTV: 0171… Continue reading MTV Sponsorship Deals Worth Millions
BPA, the media auditing company, will be releasing an audited figure for the number of visitors to EMAP’s EMAP.com Internet site. A spokesman for BPA told Newsline that the audit was being printed at the moment and would probably be released on Monday. An audit for the Capital Radio website is also near to completion.BPA:… Continue reading EMAP Site Set For Audit
The latest JNLR/MRBI interim report published this week shows that more than half of Ireland’s listeners tune into an independent local radio station each weekday. It revelas that nationwide 52% of listeners tune into an independent station, compared to 36% for RTE Radio 1 and 30% for 2FM.…Nine 7 Eleven FM, the community radio station… Continue reading Irish Survey Reveals 52% Of Listeners Tune Into ILRs
