The Sunday Business will be undergoing a revamp over the next couple of weeks as it celebrates its first birthday this weekend. A TV listings section will be launched along with special editorial for small and medium-sized businesses. There will also be an expanded IT and economics section.A spokesman for the title told Newsline that… Continue reading Sunday Business To Undergo Revamp
The Conservative Party gained more editorial coverage in the national press for its election ad campaign than any other advertiser in the first quarter of 1997, according to the latest Ads That Make News survey by Propeller Marketing Communications.From January to March 57 stories were written about the Tories’ ads, whilst Labour’s got 24, and… Continue reading Ads That Make News Survey Published
Ready Steady Cook is hoping to mirror the success of its TV show with its new magazine. GE Magazines is currently trailing the magazine spin-off of the TV series in Newcastle. If the experiment is successful the 32 page title will become a nationwide monthly.GE Magazines: 0171 836 0519
In selected areas, The Independent’s Saturday edition will be sold for 30p from this week. This represents a 50% reduction on the usual price. The paper would not comment on how long this promotion will last.
Kiss 100 has announced sponsorship deals for two of its key annual events.For the second year running, Whitbread’s Shott’s Alcoholic Seltzers will be sponsoring Kiss 100’s stage at the 1997 Notting Hill Carnival in a deal worth over £200,000.Kiss in Ibiza ’97 will be supported by Wella ShockWaves. Running across Kiss 100 and its sister… Continue reading Sponsorship Deals Signed With A Kiss
Meridian Broadcasting’s weather reports are now being sponsored by the Portman Building Society. The agreement, which is said to be worth £500,000, was developed by two Bournemouth based agencies, Roland Long Associates and Marketing Matters, and Meridian’s sales operation, TSMS.Commenting on the agreement Meridian’s managing director, Mary McAnally, said: “The popularity of our regional programmes… Continue reading A Change In The Weather
http://www1.futurenet.comThe old tired FutureNet site, which was primarily an extension of Future’s print publications, has been relaunched as a forward-looking semi-independent site. The new look site aims to exploit the medium to its full potential.The home page, will remind many viewers of a Blockbusters game. Point the hand at any one of the tessellated shapes… Continue reading Web Site Of The Week – Future Net
BSkyB is screening a night of World Championship boxing on 3 May as pay-per-view.Subscribers will have to pay an extra £11.95 to watch the fights; this rises to £14.95 for anyone booking to watch the fight after midnight on 2 May. For this money, viewers will be able to watch Prince Naseem defend his two… Continue reading A Princely Sum For Title Fight
Andy Whelan, sales manager at the Mirror Group, is leaving his current position to become advertisement manager of the Daily Star. He will report to Andy Jonesco, group ad director of Express Newspapers.There have been more job losses at Liberty Broadcasting, Dina Subhani, ad manager, and David Goodall, sponsorship promotions manager were both made redundant… Continue reading Recruits
Gary Roddy, senior researcher, Channel 4What is the effect of the Internet on Mainstream Media? And how will the Internet effect us?In this short presentation, I will endeavour to explain the current situation as we see it and consider the future in both the medium and long (ish) term.To explain fully the complexities of the… Continue reading Gary Roddy – ‘I’ve Seen The Future And I’m Frightened’, Media
On The Internet
