IPC’s photography title Photo Technique will turn into a monthly title in May. It first launched in 1993 as a quarterly and went bi-monthly in 1994.IPC say that the move is in response to requests from advertisers and readers. The format of the title will remain the same and the June issue will carry a… Continue reading Photo Technique Goes Monthly
The ITC has received two applications for the local delivery franchise for Northumberland and one application for the local delivery franchise for Fife.The applicants for the Northumberland licence are:Northumberland Cable & Telecoms Ltd, a company backed by the principals of the US Cable Group. The application proposes to offer the service to 97,000 homes in… Continue reading Applications Received
MTV Europe has reached a new distribution milestone following the launch of its English language service into Continental Europe. The channel has negotiated new distribution deals with Portugal, Spain and the Czech Republic and is now available in 25,743,666 homes throughout Europe.There are now plans to develop more localised versions of VH1, the MTV channel… Continue reading MTV Reaches 25 Million Homes
One of the leading contenders to take over from Michael Grade at Channel 4, Denise O’Donoghue, has pulled out of the race. O’Donoghue, who is head of Hat Trick productions, is said to have been put off by all the publicity the role attracts.John Willis, Channel 4’s programming director, Michael Jackson, the head of BBC… Continue reading Channel 4 Contenders
The Radio Advertising Bureau has published its Commercial Radio 1996 Marketplace Report which reveals that last year £308.8 million was spent on the medium, representing a growth of 14% year on year. This compares to a growth of between 5% and 6% for total display advertising. It is expected that commercial radio’s advertising share will… Continue reading RAB Publish 1996 Review Of Radio
Vivien Marles, head of research, LaserDerek Morris, joint media director, BMP DDBThe following paper won the IPA/David Aitchison Award for best research paperUntil now, the family’s power in influencing the purchase of goods and services has not been researched much outside the states.Where such eminent luminaries as: Qualls, Eggebeen, Belch, Blood and Wolfe (and I’m… Continue reading Vivien Marles/Derek Morris – ‘Viewing Together, Targetting
Clever’
The first full week of Channel 5 data is now here to pick and muse over, (see Channel 5 Ratings Round-Up feature) but the station has yet to make any real impact on the ‘other four’ with regards to viewing figures. Easter Monday proved to be a rather forgettable evening’s viewing. In choosing the lesser… Continue reading TV Viewing Summary W/E 06/04/97
The ITV Network Centre has announced that it will be changing the way in which its drama is produced to take advantage of the wide-screen capabilities of digital television.ITV network drama productions – other than long-running series – will in future be produced in full widescreen 16:9 format in readiness for the introduction of digital… Continue reading ITV Gears Up For Digital TV
In addition to Graham Hinton, chairman of Bates Dorland, being elected as the new President of the IPA *(see New President For The IPA), some other election results have also been announced.Bruce Haines, managing director of the Leagas Delaney Partnership was re-elected as honourary secretary and Chris Whitworth of Publicis was re-elected as honourary treasurer.The… Continue reading IPA Officer Election Results
Fifteen months ago after a splendidly sociable few days in Barcelona at the 1995 MRG Conference, I provided a brief critique of the key issues emanating from (with a few exceptions) a rather disappointing set of conference papers.In the period since I heard the same view from many others, so I think it is only… Continue reading MRG Conference 1997 – Dublin – A Critique
