BBC Worldwide has announced record international sales for 1996 to 1997. The BBC’s commercial arm reported a 20% year-on-year increase in its programme sales and distribution business for the year ending 1996 to 1997. Bob Phillis, chief executive of BBC Worldwide, announced an un-audited programme sales figure of £112.1 million.The ten best sellers were:1 People’s… Continue reading Record Sales For The BBC
Griselda Billington has joined EMAP Internet Sales as an account manager.Her new job will involve selling online campaigns to leading clients and ad agencies. Billington was previously an ad sales executive at Wired and Hotwired, responsible for sales to both print and online clients.For an interview with Carol Dukes, director of EMAP Internet Sales, subscribers… Continue reading Expansion At EMAP New Media Sales House
Delegates at the MRG Conference were presented with a “Hot Off the Press” insight into some innovative media research.Fran Cassidy, marketing director at Carlton TV and her colleague Catherine Davie, head of marketing research, told how Carlton have adapted the “Needs States” theory to television viewing to cleverly schedule programmes to suit viewer’s moods during… Continue reading “Hot Off The Press” Research – MRG Conference Special
Report
Vivien Marles, head of research, LaserDerek Morris, joint media director, BMP DDBThe following paper won the IPA/David Aitchison Award for best research paperUntil now, the family’s power in influencing the purchase of goods and services has not been researched much outside the states.Where such eminent luminaries as: Qualls, Eggebeen, Belch, Blood and Wolfe (and I’m… Continue reading Vivien Marles/Derek Morris – ‘Viewing Together, Targetting
Clever’
The first full week of Channel 5 data is now here to pick and muse over, (see Channel 5 Ratings Round-Up feature) but the station has yet to make any real impact on the ‘other four’ with regards to viewing figures. Easter Monday proved to be a rather forgettable evening’s viewing. In choosing the lesser… Continue reading TV Viewing Summary W/E 06/04/97
Anheuser-Busch and Miller Brewing – America’s two biggest brewers – have denied that they are running advertising campaigns deliberately aimed at encouraging under-age drinking of their products. The Federal Trade Commission (FTC) had contacted the brewers concerning their advertising on MTV. Anheuser-Busch stated that it had supplied data concerning its media-buying practices to the FTC;… Continue reading US: Brewers deny targeting youth
The UK Radio Authority has published a new version of its advertising and sponsorship code: among the important changes are the granting of permission to newsreaders to voice commercials; the tightening of advertising bans on offensive weapons; and clarification of the rules concerning the promotion of alcohol. The Authority has also introduced clearer rules on… Continue reading UK: Radio Authority code
The European Parliament’s Environment Committee has appointed Horst Schnellhardt, a German Christian Democrat, as General Rapporteur for the labelling, presentation and advertising of foodstuffs. The Commission Directive was referred to the European Parliament in February this year. No timetable has yet been set but it is understood that the first discussions in committee will occur… Continue reading EU: New Rapporteur Appointed
On 16 April Mario Monti – the Internal Market Commissioner – and Martin Bangemann – the Industry Commissioner – jointly presented a Communication to the European Parliament and Council, promoting the development of a single market in electronic commerce. The Communication is intended to generate debate concerning electronic commerce and to promote the application of… Continue reading EU: Communication On Electronic Commerce
Miller Freeman is reported to be launching a new subscription based on-line business news service.The service called Link 2 Business Finder will aim to provide an editorial archive and product news service. News will be updated daily and sites will be linked to Miller Freeman’s titles. The service is set to go on-line in May.
