The April issue of .net magazine will have the political spectrum covered; there will be a special election feature and a choice of two covers – one red and one blue. The two main party leaders, Blair and Major, will be the cover stars.This gimmick is expected to attract more readers and point Internet users… Continue reading .net Gets Political
It is often assumed that most young people are not regular newspaper readers. However, a recent survey conducted by Mori and City University and reported in yesterday’s Guardian has found little to support this myth.Two out of three of the British public read a national daily on a regular basis. The survey used a sample… Continue reading Youth Support The Press
NRS figures for August ’96 to January ’97 reveal a disastrous month for the Express On Sunday, which fell 27.3% year on year to 2.935 million. This is the lowest ever NRS for the title. The Times had the largest increase in readership overall in January, increasing 14.33% to 1.883 million, while the Sunday Telegraph… Continue reading National Newspaper NRS – January
ADHunter, an online classified-ad database set up by seven of the largest regional press publishers in the UK, is set for a March 24 launch.ADHunter has been set up by Trinity International, Northcliffe, United Provincial Newspapers, Newsquest, Johnston Press, Bristol United Press and the Manchester Evening News to create a “comprehensive and user friendly classified-ad… Continue reading ADHunter Set For Launch
Global advertising group Cordiant has rescheduled the release of its 1996 financial results. The figures were due to be announced today but the company said they had been delayed until next week, probably Wednesday. A spokeswoman for the company would be no more specific than saying the delay was due to “internal problems”.Cordiant: 0171 436… Continue reading Cordiant Results Delayed
The Daily Mail and Mail On Sunday are now offering readers in the North the chance to subscribe to the titles for £1.50 a week; half the normal cover-price. Readers have the option of signing up for 12, 24, 36 or 52 weeks.Mail-shots promoting the scheme were sent out to non-Mail readers in the Granada,… Continue reading Mail Offers Subscriptions
EU telecoms ministers on 7 March agreed new rules governing basic voice telephone operations and the licensing of private telephone providers. The agreement establishes that certain services are “universal” and must therefore stay affordable, such as regular phone and fax lines, directory research services and free emergency calls from public pay phones.
EC Commissioner Karel van Miert has stated that Flemish legislation on radio advertising represents a monopoly, and requires modification.
The ITC has received two applications to run Channel 5’s text service. Sky Five Text, jointly owned by BSkyB and Channel 5 Text, has bid £1.5 million and Text5, wholly owned by Teletext, has bid £313,000.The applicants can propose any mixture of teletext or similar services for either open or subscription-only access and no programme… Continue reading Battle Begins For C5 Text Service
The winners of the 1996 sales promotion awards have been announced. The awards attracted more than 400 entries from newspapers up and down the country.The top award for sales promotions campaign of the year, daily and Sunday newspapers, went to the Newcastle Evening Chronicle for their Win Your Dream Home Campaign. While the award for… Continue reading Top Campaigners
