The latest ABC figures reveal that, for the period October 1996 – March 1997, The News of the World was the highest selling newspaper, selling 4,537,641 copies. In the daily market, The Sun remains the most popular title, selling 3,962,745 copies. Nevertheless, both these titles saw their circulations fall during this time by between 2… Continue reading National Newspaper March ABCs – Summary
Martin Sorrell, chief executive of the WPP Group, opened this years MRG conference with a keynote speech focusing on how clients perceive media research.Sorrell said that while research had progressed from a ‘one man and his dog’ situation a few years ago to a major business operation today, the business of advertising agencies was being… Continue reading MRG Conference Dublin 1997 – Opening Speech
Channel 5 and Warner Bros International Television have entered into one of the largest UK terrestrial TV deals ever.The two-year deal, which was announced today, covers all Warner Bros’ feature films released in the States in 1997 and 1998, plus 190 titles from Warner Bros’ film library. This includes Batman, Driving Miss Daisy, Lethal Weapon… Continue reading Channel 5 Shakes Hands With Warner Bros
There seems to be a lot of dissatisfaction in the ranks this week. Paul Hodgkinson is reported to have resigned from his role as creative director at TBWA Simons Palmer Clemmow Johnson. And, Pete Gatley has walked out of his job as creative director at BMP DDP. Matthew Howels is also said to have left… Continue reading Hired And Fired
Speaking at the MRG conference, Lynne Robinson, research director of the IPA, criticised the NPA’s attitude towards press research developments. She believes that research into newspaper readership sections needs more co-operation from the NPA. Robinson felt that the NPA were unjustified in failing to include this much researched data within the national readership survey. She… Continue reading Call For Change In Media Research
Graham Hinton, chairman of Bates Dorland, has been elected as the new president of the IPA. He takes over from John Bartle, joint chief executive of Bartle Bogle and Hegarty.In his inaugural speech to the IPA, Hinton said that he was setting out to regain the strategic pound for advertising agencies through training, effectiveness and… Continue reading New President For The IPA
International Sports Group, the sports marketing and sponsorship company, has bought the Sports & Outdoor Media Company. This means that ISG now has the marketing rights to a range of top sporting events.As a result of the deal, ISG is now the sales agent for the English Cricket Board, marketing consultant to the MCC and… Continue reading International Sports Group Broadens Its Portfolio
Following the Gaming Board’s decision to grant a licence to Inter Lotto, the company is planning to launch a frequent draw lottery on the Internet next October. Inter Lotto is planning to install playing terminals in pubs, restaurants and high street shops. The screens at point of sale will announce the draw.Microsoft is set to… Continue reading Web Round-Up – W/E 11/04/97
The Radio Authority has published a new version of its Advertising and Sponsorship Code. The Code takes immediate effect. The changes to the Code mean that:News-readers will now be able to ‘voice’ commercials – The Authority decided that the previous ban on this was unduly restrictive. However, particular care must still be taken to ensure… Continue reading New Advertising And Sponsorship Code
CIA Medianetwork has appointed Alan Brydon as deputy managing director, with responsibility for leading and developing its client service and planning capability.Brydon will join CIA in May in May after 15 years with the AMV group, where he was media director of the main agency and latterly managing director of Rocket, the New PHD subsidiary.… Continue reading CIA Appoints Deputy MD
