Jessica Larive MEP, the European Parliament Rapporteur on the Green Paper on Commercial Communication, has completed her report. It judges that the “internal market for commercial communications is not presently functioning in a satisfactory manner, as 99 per cent of those consulted providing commercial communication services identified potential trade barriers linked to disparity in national… Continue reading EU: Larive Report Finalised
The Distilled Spirits Council of the US (DISCUS) has sent a letter to President Bill Clinton, asking him to bring together the broadcasting and alcoholic beverage industries, in order to develop and agree a common code of practice for alcohol advertising. The move comes in the context of Clinton’s recent pressure on spirits’ producers to… Continue reading US: Clinton Urged To Take Action
Speaking at the MRG conference on Friday, Peter Bowman, media research director at WCRS, called for a change to the National Readership Survey. He said that the survey was not as robust as the research for the TV industry. BARB, he argued, provides a meaningful currency while NRS seems only to be used for things… Continue reading Changes Urged For NRS
Time Out will be relaunching Kids Out as Time Out Kids Out on May 21. Time Out recently acquired Kids Out from the independent publishers, Kids Out publishing. The new look magazine is being redesigned along similar lines to its new parent title. The 64 page magazine will be primarily listings based, but include some… Continue reading Time Out Take Kids Out
CIA Group PLC, Europe’s second largest independent media buyer, has published its preliminary results for the year ending 31 December 1996.The Group saw turnover rise 28% last year to £774 million. Pre-tax profits were £7.5 million, the 12% rise was attributed to new business wins. Multinational account wins include Shell, Wrangler, Swatch, Ericsson and products… Continue reading CIA Group Report Healthy Profits
The 1996 CAVIAR survey shows that cinema admissions for 1996 rose 7.79% year-on-year. Year Admissions Year Admissions % Change 1995 114,558,420 1996 123,480,299 7.79 1994 123,531,751 1995 114,558,420 -7.26 Source: CAA/Gallup 72% of people go to the cinema at least once a year, this represents a 3% drop year-on-year. The rise in admissions illustrates that… Continue reading Cinema Admissions On The Up
Video Networks, the video-on-demand company, has launched the UK’s first on-demand electronic TV newspaper in Hull. The company, in conjunction with the Hull Daily Mail, is providing local news, sport, features and classified advertising for the virtual newspaper. Video Networks already has a video-on-demand trial in Hull *Video-On-Demand Trial In Hull. Subscribers to this service… Continue reading First TV Newspaper Goes On-Line
The Telegraph has issued a writ for breach of contract against the ABC.This follows ABC’s attempts to make The Telegraph answer a complaint by Times Newspapers Ltd regarding its Advance Purchase Programme and whether or not the newspapers, sold as part of this, constitute a full rate sale under ABC rules *ABC Dispute Update.The Times… Continue reading Telegraph Issue Writ To ABC
Newsquest Media will be particularly pleased with the recent batch of VFD figures. Out of the ten free regional titles which had the best year on year increases, Newsquest published three: the Consett & Stanley Advertiser recorded an increase of 28.3% to 31,237; the Darlington/Aycliffe/Sfield Advertiser increased its VFD by 19.8% to 64,110; and the… Continue reading Regional VFDs – Free Titles
Channel 4 will be the second media owner to release audited statistics for its Web site. The ABC certificate is set to be released next week. In the first month of audit, February 1997, the site received 2,384,971 total page impressions. The programme listings section was the most accessed part of the site.Channel 4: 0171… Continue reading Channel 4 Site Gets Audit
