Budweiser may be forced to pull its sponsorship for the next World Cup as a result of the tough French ban on alcohol advertising.Budweiser, one of many sponsors for the event which normally pulls in record amounts of TV viewers from around the world, is understood to be in negotiations with the French authorities to… Continue reading Budweiser World Cup Sponsorship Deal Under Threat
Network and regional news teams and current affairs teams will be working together in the Election 97 programming on ITV. ITV’s deputy controller of network factual programmes, Marion Bowman, said: “This is the biggest investment ITV has ever made in election coverage and we are exploiting the strengths of our network partnerships to the utmost.”ITV… Continue reading ITV Unveils Its Election Plans
Marie Claire magazine has launched a Russian edition. Editor in chief, Carrie Doyle and managing editor, Anna Barinova have put together a team of young Russian journalists who have adapted the Marie Claire formula and layout to the Russian market. Marie Claire Russia will offer its readers a refined and sophisticated, yet practical and day-to-day… Continue reading Marie Claire Launches In Russia
Xfm 104.9, the successful applicant for the last remaining Greater London FM licence, has appointed Saatchi & Saatchi Media Department to handle its media launch this coming September. The proposed media expenditure behind the launch will be in the region of £2m over the first six months of transmission, while the creative strategy is still… Continue reading Xfm Names Agency For Media Launch
Carlton Communications is reported to be about to sign a $1 billion deal for New Line Cinema, the sixth biggest film studio in Hollywood.Carlton and the French media group Havas are looking to buy New Line from Time Warner. The studio is famous for hits like the Mask, Dumb and Dumber and Seven.If the deal… Continue reading Carlton Has Its Eye On Hollywood
Telewest Communications, one of the largest cable operators in the UK, has won the local delivery licence for the Lothian area, the ITC has announced.Telewest was the only bidder for the licence and made a cash bid of £10,000. The new franchise area consists of East Lothian District, Midlothian District and those parts of the… Continue reading Telewest Wins Lothian Licence
George Lucas’s sci-fi classic Star Wars opened in the West End last Friday in its new revamped format. The film boasts four and a half extra minutes of footage, mainly scenes shot for the original version which now have the added benefit of today’s computer technology, plus added creatures and improved space battle scenes.Over its… Continue reading Star Wars Takes £3.8m In First Weekend
Although Kavanagh QC outperformed Goodnight Sweetheart with a consolidated TVR of 18 (9.614 million) compared with a TVR of 16 (8.941 million), there were several ITV areas where the BBC1 programme had a higher audience than the more upmarket legal drama.While in the London region both programmes scored an equal TVR of 16, in the… Continue reading Programme Analysis: Kavanagh QC W/E 16/03/97
.net magazine has banned X-rated advertisements. The April issue will be the last to carry adult adverts.The decision was taken following a meeting between .net’s editorial and advertising departments, at which concern was raised about the explicit nature of certain sites advertised. Although the Web sites and bulletin boards advertised require age verification before users… Continue reading X-Rated Fail To Hit The .net
Following yesterday’s The End Of The Line For Liberty item, Liberty Broadcasting has clarified the situation regarding its 963 Liberty Radio station.It says that unless the Radio Authority assists it in solving the station’s transmission difficulties as well as providing options for improving the distribution of the signal, the station may be forced to close.… Continue reading Liberty Latest
