Reports are emerging that the French government may be prepared to come to a compromise arrangement concerning its blanket ban on alcohol advertising (the so-called Loi Evin). The move has been prompted by an urgent need to placate major international advertisers such as the US brewer Anheuser-Busch, which has signed a $17.3 million contract with… Continue reading FR: Loi Evin To Be Amended – Briefly
Marketing Week chose a typically unusual venue for its Marketing to the Pink Economy conference; Bass’s new gay bar in the heart of Soho, The Rupert Street Bar.Teddy Witherington, festival and commercial director, the Pride Production Company and Kim Watson, marketing director, Millivres, kick-started the day’s proceedings. They began by looking at how big the… Continue reading Marketing To The Pink Pound
On 25 April a bill aimed at severely restricting the advertising of tobacco products, curtailing the sponsorship of sporting and cultural events, and banning vending machine sales of tobacco products, became law just days before the Canadian Parliament was dissolved and a general election called.
The German Bundesrat or federal Parliament has voted against a proposed total ban on all cigarette advertising, against the demand for such a ban by two Bundesrat committees. The vote follows a similar stance by the Bundesrat adopted in 1989, 1991 and 1993, when it voted against proposals to ban all tobacco advertising throughout the… Continue reading DE: Parliament Votes Against Total Ad Ban
The Media Research Group’s 1997/98 committee has had its first meeting and all the various responsibilities have been assigned.Chair – Belinda Beeftink, Telmar CommunicationsMembership Secretary – Nick Hiddleston, Universal McCannTreasurer – Richard Bedwell, RSL MediaEvening Meetings – Denise Gardiner, Leo BurnettEducation – Rosemary Taylor, Rosemary Taylor & Assoc.Publicity – Peter Bowman, WCRSSocial Events – Sofie… Continue reading MRG Committee News
An analysis of the latest available Party Election Broadcast audience figures by CIA Medianetwork has shown a slump in viewing compared to the last election.The figures reveal that viewing to the Conservative, Labour and Liberal Democrat broadcasts fell by 4.3 million, 4.5 million and 3 million adults respectively compared to the comparable election week in… Continue reading Survey Shows Drop In Election Broadcast Viewing
In the US various city authorities are taking independent action to ban outdoor tobacco advertising. The Supreme Court has granted permission for the state of Baltimore to ban tobacco outdoor advertising near places where children gather; New York City has introduced legislation banning cigarette and smokeless tobacco advertising and promotion within 1,000 feet of playgrounds,… Continue reading US: Cities Begin To Ban Advertising
The Securities and Futures Authority (SFA), the financial watchdog in the UK, has issued guidelines on the use of the Internet by its regulated securities firms. This follows the development by many of those 1,359 firms of their own websites and the offering of electronic services for dealing and investment advice. While the SFA said… Continue reading UK: Watchdog Considers The Internet
A lobbying organisation calling itself the “Center For Science in the Public Interest” (CSPI) and which claims to have the backing of more than 240 other organisations has called upon the Federal Communications Commission to begin an investigation into the broadcast advertising of all alcoholic beverages. The call was endorsed by FCC chairman Reed Hundt,… Continue reading US: Pressure On FCC To Ban TV Advertising
A committee comprising European Parliament and Council representatives has agreed to revisions to the 1989 TWF Directive. Besides the main impact of the revisions – concerning unencoded broadcasts of major sporting events, and abandonment of the V-Chip proposal – it has become clear that the revised Directive will affect the advertising industry in other respects,… Continue reading EU: Television Without Frontiers (TWF) Directive
