Following the recent launch of EMAP’s new sales house, EMAP Internet Sales EMAP Creates Web Sales House, Newsline met Carol Dukes, director of EMAP Online, to discuss the issues surrounding advertising on the Internet.As one would imagine, Dukes is extremely positive about the future of the Internet and its ability to survive as an advertising… Continue reading Interview: Carol Dukes, Director Of EMAP Online
Channel 5 had hoped to increase its penetration by doing distribution deals with cable companies, but this plan has run into trouble.Undisclosed cable operators are now reported to be demanding free advertising on Channel 5 in return for carriage. Channel 5 is said to find these terms unacceptable.The negotiations were being carried out centrally by… Continue reading Cables Crossed With Channel 5
This week saw the launch of Web Wide Media, the world’s first Internet sales house which is joint owned by BSkyB and Ozemail, the Australian Internet service provider *BSkyB To Launch Internet Ad Service.The company will focus its operations on consumer behavioural patterns rather than demographics because it believes the World Wide Web has the… Continue reading BSkyB Web Sales House Launches
With less than a week to go before the media department of Lowe Howard-Spink relaunches as the London office of Western International *Lowe Group Creates New Media Company, a new director of broadcast has been appointed. Colm Feeney, a TV manager at Lowes, will take control of £72 million of TV billings from the former… Continue reading Lowes Goes West
NRS figures for August ’96 to January ’97 reveal a disastrous month for the Express On Sunday, which fell 27.3% year on year to 2.935 million. This is the lowest ever NRS for the title, representing an almost continuous decline from the late ’80s when it was read by over 6 million people. Its sister… Continue reading National Newspaper NRS – January
Cinema admissions in January reached 2.67 million per week. This represents a 5.6% decrease year-on-year. This brought the total admissions for the month to 11,814,182. The moving annual total was 122,775,902.For the latest Cinema data subscribers should click here.Source: CAA
The front-cover of Xtreme Lifestyle does not bode well for what lies between the covers: the sentence “‘Nuff Diving. Wanna Get The Girl? The Only Way Is Down” suggests that all this mag will be is yet another title milking the success of the “babes and booze” lads market. The editorial as well sounds over-blown… Continue reading First Issue Review – Xtreme Lifestyle
Agency estimates put the total terrestrial television revenue for January at £166.65m, which is an increase of 2.88% year on year. Of this, ITV brought in £128.15m and Channel 4 came in at £38.5m.In terms of impacts the year on year percentage drop for Housewives/Children reached double figures again in January, falling 11.2% to 6,250… Continue reading TV Round-Up – January
Carlton Communications is reported to be one of the leading contenders for Rank’s film distribution business.The business was put up for sale last week and analysts are predicting offers of £100 million. However, the rights to many of the films in Rank’s library have already been sold; this could mean that the price tag will… Continue reading New Rank For Carlton
Marshall Advertising has realigned its media planning and buying into Ideal Media. Marshall’s media director, Jeff Taylor has joined Ideal as a director and partner.Ideal will now accommodate all Marshall’s full-service clients and, at the same time, pursue independent business.
