The Independent Television Commission will tomorrow announce its new rules on sponsorship and, in particular, “masthead programming.”It is expected that masthead programming will be allowed on all commercial channels, apart from ITV, Channel 4 and Channel 5 and that there will also be more flexible rules for the use of straplines and sponsorship of “how… Continue reading ITC To Announce New Sponsorship Code
The Plain English Campaign has turned its attention to Web sites and has announced its first Cyber-Crystal Mark. The NatWest Group is the first to be awarded the mark, to check out the standard go to http://www.natwest.co.uk. The Plain English Campaign has five teams checking 100 sites a day for good and bad use of… Continue reading Web Round-Up – W/E 28/3/97
Budweiser may be forced to pull its sponsorship for the next World Cup as a result of the tough French ban on alcohol advertising.Budweiser, one of many sponsors for the event which normally pulls in record amounts of TV viewers from around the world, is understood to be in negotiations with the French authorities to… Continue reading Budweiser World Cup Sponsorship Deal Under Threat
Network and regional news teams and current affairs teams will be working together in the Election 97 programming on ITV. ITV’s deputy controller of network factual programmes, Marion Bowman, said: “This is the biggest investment ITV has ever made in election coverage and we are exploiting the strengths of our network partnerships to the utmost.”ITV… Continue reading ITV Unveils Its Election Plans
Marie Claire magazine has launched a Russian edition. Editor in chief, Carrie Doyle and managing editor, Anna Barinova have put together a team of young Russian journalists who have adapted the Marie Claire formula and layout to the Russian market. Marie Claire Russia will offer its readers a refined and sophisticated, yet practical and day-to-day… Continue reading Marie Claire Launches In Russia
IPC Magazines’ SouthBank Group has appointed Stacey Paul as group head marketing; she will be responsible for the fashion, teenage, parenting, hair and bridal titles. Paul joins IPC from the Publishing Company where she was group sales director.In another SouthBank move, Chrissie Ferber, currently marketing and promotions manager at Mizz, 19 and Hair magazine has… Continue reading New Recruit At IPC
The election campaigning is beginning in earnest this week. Newsline is covering the leaders broadcast debate controversy and will be reporting on the story as it unfolds. ITN announces its election schedule on Tuesday, Newsline will run a full report. Lookout for the web review special, Newsline will be looking at all the main General… Continue reading The Week Ahead
AMRA Ltd has appointed two new staff to work in its display and classified divisions and to support its drive for increased advertising revenue for the regional press. Ian Page, currently a recruitment agency executive with The Daily Telegraph, joins the company on April 1 as its classified manager. Matthew Swift, previously advertisement manager at… Continue reading AMRA Expands
It was a good week for Abbott Mead Vickers. The advertising group put on 25.5p to reach 771.5p on Thursday after it announced strong profit and revenue growth for 1996. So far AMV’s shares have put in a good performance this year, bolstered by winning Campaign‘s Agency of the Year awards in January and topping… Continue reading Sharewatch – W/E 21/03/97
Revenue According to agency estimates, total TV revenue for February reached £159.81m, up 4% on the previous year. Of this, ITV came in at £121.81m, up 3.46%, and Channel 4 brought in £38m, up almost 6% year on year. This puts the ITV/C4 ratio at 76:24.Carlton boosted its revenue by almost 2% points year on… Continue reading TV Round-Up – February
