IPC has announced that it will be launching Horse Magazine, a practical monthly title for horse riders, on June 12. This will coincide with the start of the Bramham Horse Trials which the title is sponsoring.Publisher Simon Owen said: “Whilst we enjoy a strong presence in this sector, there is a clear market opportunity for… Continue reading New Title For IPC
The Times reports that the new issue of the Rolling Stone Magazine contains a talking ad for Twix chocolate. The advert in the American publication shouts the new Twix slogan, “Two for me, none for you” when readers turn to the six page advertisement.The voice is generated by an electronic device, similar to that used… Continue reading Talking Twix
The Portman Group has proposed new regulations on the sale and marketing of “alcopops”. They include requiring retailers not to stock alcoholic drinks that are marketed to the under-18s, and a ban on the use of pictures of people who appear to be under 25 on labels. Producers are also to be discouraged from using… Continue reading UK: Tighter Code For “Alcopops”
The EC last week finally adopted a Green Paper on the Principles of EU Food Law. The Green Paper reviews current legislation affecting the agri-food sector and invites comments on how legislation and procedures can be improved in the interests of public health and consumer protection. Advertising is not a major pre-occupation of the Paper,… Continue reading EU: Green Paper On Food Law
Dutch Health Minister Els Borst is reported to have written to the UK Health Minister, Frank Dobson, seeking information on the UK’s approach to the Commission’s tobacco advertising proposals at the forthcoming Health Council on 5 June. The UK now seems unlikely to endorse the proposals immediately, following the announcement that it will publish a… Continue reading EU: Presidency Awaits UK Decision
There were fewer complaints in the first quarter of this year about the quality of radio adverts on commercial radio than there were about the quality of programmes. These findings are detailed in the Radio Authority’s Quarterly Bulletin for this period.Between January and March of this year the Authority received 80 complaints about advertising and… Continue reading Fewer Ad Complaints
The Queen’s Speech on 14 May has clarified that the Government favours the removal of food safety and health protection responsibilities from the Ministry of Agriculture and the collection of all aspects of food standards “from plough to plate” into a new statutory agency, to be called the Food and Health Commission. The Government has… Continue reading UK: Food Standards Agency Proposed
The Queen’s Speech, delivered today, confirmed that the Labour Party would introduce a ban on tobacco advertising in the next Parliament.Other announcements made include the introduction of referendums for the devolution of Scotland and Wales, payment of interest on late bills for small companies, educational reform, the election of a mayor for London and a… Continue reading Tobacco Ad Ban Confirmed In Queen’s Speech
The Radio Authority is advertising a new ILR FM licence to serve part of South-East London. Coverage will be contained primarily within the Boroughs of Lewisham and Bromley and parts of Southwark. It will not be possible, within the frequency resources available to serve all of this area. It is up to applicants to indicate… Continue reading Radio Licences Up For Grabs
Cable & Wireless has announced record financial results for the year ended 31 March 1997. Turnover was up 13% on the previous year to reach £7 billion, while pre-tax profits hit £1.4bn, up 12%.The company is also looking forward to success with Cable & Wireless Communications, its 52% owned venture with Nynex Cablecomms, Mercury Communications,… Continue reading Cable & Wireless Announce Record Results
