The Commission has stepped back from tackling the French government head-on over its highly controversial Evin Law, which outlaws virtually all advertising for alcohol and tobacco products. The Commission has also dropped its opposition to the ban on alcohol advertising in French soccer stadiums where games in the 1998 World Cup (hosted by France) will… Continue reading EU: Commission Backs Down On Loi Evin
Laser Satellite and Cable has coordinated a sponsorship deal for Granada Good Life ‘s Food and Wine programme strand. Sharp’s Microwave Magic will sponsor the strand with a package of air-time and advertorials.Themed road-shows will take place during the summer at county shows and shopping centres nationwide. These will feature practical demonstrations and a competition… Continue reading Sharp Sponsor
On 1 April the White House confirmed that President Bill Clinton has requested the Federal Communications Commission (FCC) to study the possibility of sharply restricting or banning spirits advertising on TV.
Newsline coverage of the Channel 5 launch will include agency reactions, overnight viewing figures and a round-up of opinions from the national press.Johnston Press, the Edinburgh based publisher, will announce its financial results on Wednesday analysts are predicting pre-tax profits of between £21 and £22 million. The full story will be available on Newsline tomorrow.This… Continue reading The Week Ahead
Average weekly cinema admissions fell 18.6% year on year in February to a figure of 2.53 million, according to the Cinema Advertising Association. This is compared to 3.11m in February last year. The total for the month was 10.122m, compared to 12.882 in 1996.Films in February included Sleepers, Evita, Shine and First Wives Club.The latest… Continue reading Cinema Admissions Fall Almost 19% In February
The Office of Telecommunications, OFTEL, has the job of regulating conditional access services for digital TV. OFTEL issued draft guidelines last December, aimed at ensuring access to conditional access services is fair reasonable and non-discriminatory between broadcasters *Oftel Aims For Fair Digital TV.The response to this draft led Don Cruickshank, director general of telecommunications, to… Continue reading Watchdog Barks At Digital TV
This week saw the second leg of both Champions League matches recently featured in Newsline‘s Programme Analysis of Live Football matches Programme Analysis: Live Football Matches W/E 09/03/97. This time both Newcastle and Manchester United played away, but still managed to achieve respectable audience figures. Manchester United verses Portuguese team FC Porto was watched by… Continue reading TV Viewing Summary W/E 23/03/97
The Times gave 5 seven out of ten for its first night’s programming. The digital countdown was branded ‘considerably less exciting than the Brazilian Grand Prix showing on ITV or Easter Songs of Praise on BBC1.’ The actual opening show was described as a ‘shameless half hour of self-promotion’, but then The Times decided that… Continue reading Channel 5 – What The Papers Say
IPC’s Music and Sport Group has announced a major restructure of its advertising sales operation. Siobhan Fitzpatrick is promoted to the key role of ad manager of IPC’s men’s lifestyle titles, including Eat Soup and Loaded, from ad manager for Vox, while Bruce Sandell is promoted to ad manager of the group’s new music and… Continue reading IPC Announces Advertising Restructure
With the General Election fast approaching, a multitude of related Internet sites have sprung-up.http://news.uk.msn.com/news/default.asp will take you to the Microsoft News Decision 97 site. Microsoft News is the first on-line team to secure a Lobby pass for an on-line journalist. Nick Assinger, who has been political editor for the Daily Mail and the Daily Express,… Continue reading Web Sites Of The Week – General Election Special
